French outdoor brand Salomon has opened the world's first trail running–dedicated store in Seochon, Seoul. Unlike Korea's road running–focused culture, Salomon zeroed in on Seochon's unique geography—nestled between Inwangsan and Bugaksan mountains—to create a new checkpoint for runners heading into the hills. As Seochon emerges as a fresh hub for the running community, this store opening marks a pivotal moment in the expansion of trail running culture in Korea.
The store carries Salomon's full lineup, from signature trail running shoes to hydration vests, and offers professional fitting services tailored to individual foot shapes and running styles. Beyond retail, it's designed as a community hub where runners can gather, connect, and share their passion for the sport.
Salomon plans to roll out a range of programs including group runs for all levels and membership-based special sessions. With the Seochon store as its launchpad, Salomon aims to lead Korea's trail running movement and deliver a new dimension of running experience to enthusiasts across the country.
The store carries Salomon's full lineup, from signature trail running shoes to hydration vests, and offers professional fitting services tailored to individual foot shapes and running styles. Beyond retail, it's designed as a community hub where runners can gather, connect, and share their passion for the sport.
Salomon plans to roll out a range of programs including group runs for all levels and membership-based special sessions. With the Seochon store as its launchpad, Salomon aims to lead Korea's trail running movement and deliver a new dimension of running experience to enthusiasts across the country.
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