Summer returns every year, but this season carries a special meaning. LOEWE's newly unveiled 2026 Paula's Ibiza collection draws inspiration from the island's legendary boutique, showcasing a free-spirited mood that seamlessly transitions between resort and city through basket weaving and crochet craftsmanship. Captured through the lens of photographer Jack Pierson, the campaign features flowing draped silhouettes, relaxed loose-fit trousers, textured dresses, and knit sets, alongside the Featherlight Puzzle bag.
The look combining olive green cargo pants with blue gingham roll-up details embodies both the leisure and practicality characteristic of resort wear. The handcrafted bag draped across the model symbolizes LOEWE's commitment to artisanal craftsmanship, with natural materials and handwork techniques emphasized throughout the collection. The styling, completed with sunglasses and bare feet, perfectly reflects Ibiza's carefree spirit.
This collection draws particular attention as it represents the final work by the LOEWE studio before the arrival of new creative directors. Maintaining the brand's signature identity while standing at a crossroads of change, this transitional collection will be remembered as a symbolic piece marking both the end of summer and the promise of a new beginning. The Paula's Ibiza line continues LOEWE's summer tradition dating back to the 1970s, while simultaneously heralding a new chapter for the brand.
The look combining olive green cargo pants with blue gingham roll-up details embodies both the leisure and practicality characteristic of resort wear. The handcrafted bag draped across the model symbolizes LOEWE's commitment to artisanal craftsmanship, with natural materials and handwork techniques emphasized throughout the collection. The styling, completed with sunglasses and bare feet, perfectly reflects Ibiza's carefree spirit.
This collection draws particular attention as it represents the final work by the LOEWE studio before the arrival of new creative directors. Maintaining the brand's signature identity while standing at a crossroads of change, this transitional collection will be remembered as a symbolic piece marking both the end of summer and the promise of a new beginning. The Paula's Ibiza line continues LOEWE's summer tradition dating back to the 1970s, while simultaneously heralding a new chapter for the brand.
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