Summer returns every year, but this season carries a special meaning. LOEWE's newly unveiled 2026 Paula's Ibiza collection draws inspiration from the island's legendary boutique, showcasing a free-spirited mood that seamlessly transitions between resort and city through basket weaving and crochet craftsmanship. Captured through the lens of photographer Jack Pierson, the campaign features flowing draped silhouettes, relaxed loose-fit trousers, textured dresses, and knit sets, alongside the Featherlight Puzzle bag.
The look combining olive green cargo pants with blue gingham roll-up details embodies both the leisure and practicality characteristic of resort wear. The handcrafted bag draped across the model symbolizes LOEWE's commitment to artisanal craftsmanship, with natural materials and handwork techniques emphasized throughout the collection. The styling, completed with sunglasses and bare feet, perfectly reflects Ibiza's carefree spirit.
This collection draws particular attention as it represents the final work by the LOEWE studio before the arrival of new creative directors. Maintaining the brand's signature identity while standing at a crossroads of change, this transitional collection will be remembered as a symbolic piece marking both the end of summer and the promise of a new beginning. The Paula's Ibiza line continues LOEWE's summer tradition dating back to the 1970s, while simultaneously heralding a new chapter for the brand.
The look combining olive green cargo pants with blue gingham roll-up details embodies both the leisure and practicality characteristic of resort wear. The handcrafted bag draped across the model symbolizes LOEWE's commitment to artisanal craftsmanship, with natural materials and handwork techniques emphasized throughout the collection. The styling, completed with sunglasses and bare feet, perfectly reflects Ibiza's carefree spirit.
This collection draws particular attention as it represents the final work by the LOEWE studio before the arrival of new creative directors. Maintaining the brand's signature identity while standing at a crossroads of change, this transitional collection will be remembered as a symbolic piece marking both the end of summer and the promise of a new beginning. The Paula's Ibiza line continues LOEWE's summer tradition dating back to the 1970s, while simultaneously heralding a new chapter for the brand.
FAQ
Where did the Loewe 2026 Paula's Ibiza collection draw inspiration from?
It drew inspiration from Ibiza's legendary Paula boutique. The collection centers on basket weaving and crochet craft, capturing a free-spirited atmosphere that moves between resort and city, with campaign photography by Jack Pierson.
What makes the Loewe Paula's Ibiza 2026 collection special?
It's the last project by the Loewe Studio before the new creative director joins. This symbolic collection honors the summer tradition dating back to the 1970s while signaling a new chapter during the brand's transitional moment.
What are the key pieces in the Loewe 2026 Paula's Ibiza collection?
Key pieces include draped silhouettes, loose-fit trousers, textured dresses and knit sets, and the featherlight Puzzle bag. Natural materials and handcraft techniques are emphasized throughout, featuring olive-green cargo pants, blue check pattern details, and handcrafted bags.
