Does a brand's presence always need to come from its logo? EMIS answers that question with its new Hongdae flagship store, opening July 3. Instead of loud branding, the space focuses on materials, silhouettes, and the products themselves. Set in the middle of Hongdae's bustling streets, this flagship embraces restraint, allowing the product to speak before the brand name does.
The store will feature the 2026 Summer collection along with a full range of bags, caps, and apparel. Particularly noteworthy are five exclusive cap designs launching alongside the opening. Customers who purchase any cap, including the EMIS TAG BRUSHED BALL CAP, will receive a limited-edition chocolate tin case. Additionally, the first 100 visitors who upload a photo from the flagship will receive an exclusive cap and eco bag.
See what EMIS chose to leave behind where the logo once stood. The EMIS flagship store is located on the first floor of Wise Park, 176 Yanghwa-ro, Mapo-gu, Seoul, opening July 3.
The store will feature the 2026 Summer collection along with a full range of bags, caps, and apparel. Particularly noteworthy are five exclusive cap designs launching alongside the opening. Customers who purchase any cap, including the EMIS TAG BRUSHED BALL CAP, will receive a limited-edition chocolate tin case. Additionally, the first 100 visitors who upload a photo from the flagship will receive an exclusive cap and eco bag.
See what EMIS chose to leave behind where the logo once stood. The EMIS flagship store is located on the first floor of Wise Park, 176 Yanghwa-ro, Mapo-gu, Seoul, opening July 3.
FAQ
When does EMIS Hongdae flagship open?
The EMIS Hongdae flagship store opens July 3rd, located on the first floor of Wise Park, 176 Yanghwa-ro, Mapo-gu, Seoul.
What are the opening gifts at EMIS flagship?
Purchase any cap including the EMIS TAG BRUSHED BALL CAP and receive a limited edition chocolate tin case; first 100 visitors who upload store visit proof shots receive an exclusive cap and eco bag.
