New Era opened its flagship store in Seongsu, Seoul. DAYOUNG, ERIC, KEVIN and SON DONGPYO attended to celebrate the launch. Located at 26 Seongsui-ro 7-gil, Seongdong-gu, 1F, the space brings together the brand's iconic headwear under one roof. The 59FIFTY caps, along with a range of headwear and the 26FW apparel lineup, are now on display. A customization service is also available, letting visitors create their own personalized caps.
The 59FIFTY is New Era's signature fitted cap, known for its flat brim and structured crown. First introduced in 1954, it has become an icon bridging baseball culture and streetwear fashion. At the flagship store, customers can try on and choose from various colors and team logos of the 59FIFTY. The 26FW apparel lineup includes hoodies, sweatshirts, jackets and more.
Seongsu has emerged as a hotspot for fashion and lifestyle brands opening flagship stores. New Era joins this wave, expanding its brand experience in the neighborhood. The custom service allows visitors to add embroidery or patches to their caps. Work can be done on-site, enabling each person to craft a unique piece of headwear.
The opening atmosphere is captured in a video. DAYOUNG, ERIC, KEVIN and SON DONGPYO are seen exploring the store and trying on the products. The New Era Seongsu flagship store is set to become a new destination for headwear enthusiasts. What cap would you customize?
The 59FIFTY is New Era's signature fitted cap, known for its flat brim and structured crown. First introduced in 1954, it has become an icon bridging baseball culture and streetwear fashion. At the flagship store, customers can try on and choose from various colors and team logos of the 59FIFTY. The 26FW apparel lineup includes hoodies, sweatshirts, jackets and more.
Seongsu has emerged as a hotspot for fashion and lifestyle brands opening flagship stores. New Era joins this wave, expanding its brand experience in the neighborhood. The custom service allows visitors to add embroidery or patches to their caps. Work can be done on-site, enabling each person to craft a unique piece of headwear.
The opening atmosphere is captured in a video. DAYOUNG, ERIC, KEVIN and SON DONGPYO are seen exploring the store and trying on the products. The New Era Seongsu flagship store is set to become a new destination for headwear enthusiasts. What cap would you customize?
FAQ
Where is the New Era Seongsu flagship store located?
The New Era Seongsu flagship store is located on the first floor of 26 Seongsui-ro 7-gil, Seongdong-gu, Seoul. Situated in Seongsu-dong's fashion hotspot area, the store offers 59FIFTY caps and the 26FW apparel lineup.
What services are available at the New Era Seongsu flagship store?
The New Era Seongsu flagship store offers cap customization services. Visitors can add embroidery or patches of their choice to caps, with on-site work available immediately, allowing them to create their own unique headwear.
What is the New Era 59FIFTY cap?
The 59FIFTY is New Era's signature fitted cap, featuring a flat brim and structured crown. First launched in 1954, it has become an icon bridging baseball culture and streetwear fashion, released in various colors and team logos.
