Carhartt Work In Progress (WIP) is opening a new flagship store in Seoul's Seongsu-dong. The store opens its doors on October 31 at 7-1 Yeonmujang 7-gil, Seongdong-gu, and was designed by Studio Andrea Caputo. The striking black four-story building reflects Seongsu's factory-district roots through its industrial interior. Behind the sleek exterior lies a raw-textured space with metal frames that honor the brand's workwear heritage. From signature pieces that carry Carhartt's legacy to a wide range of accessories, the store brings the full lineup together under one roof.
To celebrate the opening, an exclusive capsule collection will also be unveiled. Available only at the Seongsu location, the pieces blend the brand's iconic design language with local sensibilities. Inside, circular displays and brass pipe shelving define the layout. A large LED screen suspended from the ceiling streams brand visuals, immersing visitors in Carhartt WIP's world at every turn. Each floor is themed differently, adding layers of discovery to the shopping experience.
Carhartt began in 1889 as a workwear brand in Detroit. Carhartt WIP launched in Europe in 1994, preserving the original workwear's functionality while infusing it with street sensibility. The brand built its global streetwear standing on the strength of its signature double-knee pants and Detroit jacket. The Seongsu store marks Carhartt WIP's third standalone location in South Korea.
The store operates daily from 12 PM to 8 PM. Special events are planned for opening day, drawing even larger crowds. Seongsu has recently emerged as a battleground for fashion flagships. Its standalone building structures and industrial atmosphere make it ideal for expressing brand identity. Carhartt WIP joins this movement, further enriching Seongsu's fashion landscape.
If you're planning to visit Seongsu this weekend, experience Carhartt WIP's new space firsthand. What value do you place on workwear?
To celebrate the opening, an exclusive capsule collection will also be unveiled. Available only at the Seongsu location, the pieces blend the brand's iconic design language with local sensibilities. Inside, circular displays and brass pipe shelving define the layout. A large LED screen suspended from the ceiling streams brand visuals, immersing visitors in Carhartt WIP's world at every turn. Each floor is themed differently, adding layers of discovery to the shopping experience.
Carhartt began in 1889 as a workwear brand in Detroit. Carhartt WIP launched in Europe in 1994, preserving the original workwear's functionality while infusing it with street sensibility. The brand built its global streetwear standing on the strength of its signature double-knee pants and Detroit jacket. The Seongsu store marks Carhartt WIP's third standalone location in South Korea.
The store operates daily from 12 PM to 8 PM. Special events are planned for opening day, drawing even larger crowds. Seongsu has recently emerged as a battleground for fashion flagships. Its standalone building structures and industrial atmosphere make it ideal for expressing brand identity. Carhartt WIP joins this movement, further enriching Seongsu's fashion landscape.
If you're planning to visit Seongsu this weekend, experience Carhartt WIP's new space firsthand. What value do you place on workwear?
FAQ
When and where is the Carhartt WIP Seongsu store opening?
The Carhartt WIP Seongsu store opens Saturday, October 31, 2026, at 7-1 Yeonmujang 7-gil, Seongdong-gu, Seoul. Store hours are daily from 12 PM to 8 PM, with a special opening-day event planned.
What products are available at the Carhartt WIP Seongsu store?
The Seongsu store carries the full Carhartt WIP lineup, from signature workwear to accessories. An exclusive capsule collection launches alongside the opening, blending the brand's iconic designs with local Seoul sensibility.
Who designed the Carhartt WIP Seongsu store?
Studio Andrea Caputo designed the Seongsu store. The striking black four-story building features industrial interiors reflecting Seongsu's factory-district vibe, using raw textures and metal frames to express the brand's workwear heritage.
