Loewe opened a new chapter at Paris Fashion Week with its Fall-Winter 2026 collection, marking the debut of creative directors Jack McCollough and Lazaro Hernandez. The show began with a whimsical installation by artist Cosima von Bonin, featuring giant sculptural animals—a floppy-eared dog, a playful dolphin, and googly-eyed clams—that set a humorous, imaginative tone. This theatrical backdrop symbolized the fresh direction the duo is bringing to the storied Spanish house.
The designers balanced Loewe's heritage of craftsmanship with bold experimentation. Slip dresses were 3D-printed and cast in latex, parkas drew inspiration from inflatable rafts, and playful inflatable scarves added an element of surprise. Alongside these avant-garde pieces, the collection featured shearling outerwear, corduroy garments, and beaded evening dresses that showcased classic materials and techniques. This duality demonstrated the designers' ability to honor tradition while pushing creative boundaries.
The collection proved that Loewe can evolve under new leadership without losing its identity. McCollough and Hernandez, known for their modern sensibility at Proenza Schouler, brought a fresh perspective that merges contemporary innovation with Loewe's artisanal DNA. Their debut at Paris Fashion Week has set high expectations for the brand's next chapter, signaling an exciting fusion of humor, technology, and timeless craftsmanship.
The designers balanced Loewe's heritage of craftsmanship with bold experimentation. Slip dresses were 3D-printed and cast in latex, parkas drew inspiration from inflatable rafts, and playful inflatable scarves added an element of surprise. Alongside these avant-garde pieces, the collection featured shearling outerwear, corduroy garments, and beaded evening dresses that showcased classic materials and techniques. This duality demonstrated the designers' ability to honor tradition while pushing creative boundaries.
The collection proved that Loewe can evolve under new leadership without losing its identity. McCollough and Hernandez, known for their modern sensibility at Proenza Schouler, brought a fresh perspective that merges contemporary innovation with Loewe's artisanal DNA. Their debut at Paris Fashion Week has set high expectations for the brand's next chapter, signaling an exciting fusion of humor, technology, and timeless craftsmanship.
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