LOEWE ambassador Song Kang was spotted at Paris Fashion Week. He attended the brand's Spring Summer 2027 show, led by Jack McCollough and Lazaro Hernandez, seated front row.
Song Kang joined LOEWE for another season following his previous appearance. His grey LOEWE jacket paired with red trousers drew as much attention as the new collection itself. As he stepped out of the vehicle waving to the crowd, his ease as a global ambassador was evident. LOEWE appointed him as brand ambassador in 2024.
On the ground in Paris, Song Kang was greeted by cheers from fans and photographers. His relaxed wave in return felt effortless. It was a moment where LOEWE's iconic design language met his personal style. This season, LOEWE wove together craftsmanship and modernity.
Fashion week is also a stage where brand and muse write their story together. Song Kang has become an inseparable face within LOEWE's narrative. His Paris moment was not just attendance but part of the brand's identity. When you think of LOEWE, what image comes to mind?
Song Kang joined LOEWE for another season following his previous appearance. His grey LOEWE jacket paired with red trousers drew as much attention as the new collection itself. As he stepped out of the vehicle waving to the crowd, his ease as a global ambassador was evident. LOEWE appointed him as brand ambassador in 2024.
On the ground in Paris, Song Kang was greeted by cheers from fans and photographers. His relaxed wave in return felt effortless. It was a moment where LOEWE's iconic design language met his personal style. This season, LOEWE wove together craftsmanship and modernity.
Fashion week is also a stage where brand and muse write their story together. Song Kang has become an inseparable face within LOEWE's narrative. His Paris moment was not just attendance but part of the brand's identity. When you think of LOEWE, what image comes to mind?
FAQ
When did Song Kang become a Loewe ambassador?
Song Kang has been a brand ambassador for Loewe since 2024. He has accompanied the brand through multiple seasons, including this Spring/Summer 2027 collection show, sitting front row at Paris Fashion Week as the face of the brand.
What did Song Kang wear to Paris Fashion Week?
Song Kang attended the Loewe Spring/Summer 2027 collection show at Paris Fashion Week in a gray Loewe jacket paired with red pants. His styling garnered as much attention as the new collection, harmonizing Loewe's iconic design language with his personal style.
Who designed the Loewe Spring/Summer 2027 collection?
The Loewe Spring/Summer 2027 collection was led by Jack McCollough and Lazaro Hernandez. This season, Loewe focused on weaving together craftsmanship and modernity, with Song Kang watching the show from the front row.
