We revisited Jack McCollough and Lazaro Hernandez's third LOEWE collection at the Paris re-see. This is SS27. If the runway revealed silhouettes and volumes first, the close-up view brings materials and details to the fore.
A white leather cushion pouch bears the LOEWE Madrid Established 1846 logo in crisp relief. It's preppy at its core, but never left ordinary, which defines the spirit of this collection. The puffy leather mimics a cushion's plush texture when held. It's a way of twisting the proportions and structures of familiar garments to sharpen the duo's vision for the house.
A resin art collar on a jacket gradates from red to yellow. Its exaggerated size and sharp gloss inject sculptural tension into sportswear. An orange dress is embroidered with blue flowers in artisanal detail. Three-dimensional blooms cover the front, completing a vivid color contrast.
Foldable flat shoes come in black and yellow. The LOEWE logo is embossed inside, and the leather folds softly. The design balances meticulous leatherwork with practicality. What we saw at the re-see is LOEWE's method of refusing to let even the most familiar clothes stay familiar.
Do you read a collection more deeply on the runway or at the re-see?
A white leather cushion pouch bears the LOEWE Madrid Established 1846 logo in crisp relief. It's preppy at its core, but never left ordinary, which defines the spirit of this collection. The puffy leather mimics a cushion's plush texture when held. It's a way of twisting the proportions and structures of familiar garments to sharpen the duo's vision for the house.
A resin art collar on a jacket gradates from red to yellow. Its exaggerated size and sharp gloss inject sculptural tension into sportswear. An orange dress is embroidered with blue flowers in artisanal detail. Three-dimensional blooms cover the front, completing a vivid color contrast.
Foldable flat shoes come in black and yellow. The LOEWE logo is embossed inside, and the leather folds softly. The design balances meticulous leatherwork with practicality. What we saw at the re-see is LOEWE's method of refusing to let even the most familiar clothes stay familiar.
Do you read a collection more deeply on the runway or at the re-see?
FAQ
Who designed the Loewe SS27 collection?
The Loewe SS27 collection was designed by Jack McCollough and Lazaro Hernandez. This season marks the third collection the duo has presented for Loewe, unveiled during Paris Fashion Week Recit.
What were the key items presented at the Loewe SS27 Recit?
Key items included a white leather cushion pouch, a jacket with resin art collar transitioning from red to yellow, an orange dress with dimensional blue floral embroidery, and foldable flat shoes in black and yellow.
What are the design characteristics of the Loewe SS27 collection?
The collection adds sculptural volume, bold color, and twisted proportions to familiar sportswear and preppy styles. Exaggerated collars, dimensional embroidery, and refined leatherwork transform ordinary garments into extraordinary pieces through craft-focused details.
