Lacoste and its ambassador An Yujin reunited in Paris. Yujin arrived at the Lacoste SS27 show with her signature vibrant and radiant energy, drawing attention from the moment she appeared. Her layered look—a grey jacket over a white top—captured both French elegance and sporty ease. Clean black trousers grounded the silhouette. It was a moment where Lacoste's coolness and Yujin's tone aligned perfectly.
Yujin has been a Lacoste global ambassador since 2024. From the launch campaign to now, she has maintained a steady rhythm with the brand. This show visit is another chapter in that ongoing relationship. The phrase "a match the brand can't help but love" proves to be more than just words.
The Lacoste SS27 collection preserved the essence of sportswear while infusing Parisian ease. Polo shirts, knits, and track pants met classic tailoring to create a new balance. Yujin's look sat right within this context. Her presence at the show reinforced the collection's message once more.
Healthy, radiant, and cool—these three words define An Yujin. Lacoste is pursuing exactly these qualities in its brand image. The natural fit between the two comes down to shared direction. Do you agree that Yujin and Lacoste belong together?
Yujin has been a Lacoste global ambassador since 2024. From the launch campaign to now, she has maintained a steady rhythm with the brand. This show visit is another chapter in that ongoing relationship. The phrase "a match the brand can't help but love" proves to be more than just words.
The Lacoste SS27 collection preserved the essence of sportswear while infusing Parisian ease. Polo shirts, knits, and track pants met classic tailoring to create a new balance. Yujin's look sat right within this context. Her presence at the show reinforced the collection's message once more.
Healthy, radiant, and cool—these three words define An Yujin. Lacoste is pursuing exactly these qualities in its brand image. The natural fit between the two comes down to shared direction. Do you agree that Yujin and Lacoste belong together?
