Nike is opening ACG Bukchon Maru on October 30 in Seoul's Bukchon neighborhood. Located at the foot of Bukaksan Mountain, the space will operate for approximately six months. It's designed as a basecamp where trail runners, hikers, and outdoor enthusiasts can gather and prepare for their next adventure. ACG stands for All Conditions Gear, Nike's outdoor line focused on performance gear for every environment.
The space preserves the structure of a traditional Korean hanok. Inside, ACG performance footwear and apparel are on display. Jackets and shoes hang against wooden beams, and the ACG logo appears on metal cups, all set against the hanok's white walls and timber frames. The juxtaposition of outdoor gear within traditional architecture marks a clear intersection of heritage and modernity.
The ACG By You customization program is a key feature. Visitors can personalize products with graphics inspired by Bukchon itself. Running and hiking programs, along with local stamp tours, are also offered. The space isn't just a retail store—it's built to host a community and share experiences around outdoor culture.
Placing an outdoor basecamp in the heart of the city is a deliberate choice. Seoul's mountains and trails aren't far from urban life, and the boundary between daily routine and the outdoors is closer than it seems. ACG Bukchon Maru narrows that gap further. Trying on performance gear inside a hanok might remind us of the hidden potential that a city like Seoul holds.
What kind of adventure would you prepare for in an urban outdoor basecamp?
The space preserves the structure of a traditional Korean hanok. Inside, ACG performance footwear and apparel are on display. Jackets and shoes hang against wooden beams, and the ACG logo appears on metal cups, all set against the hanok's white walls and timber frames. The juxtaposition of outdoor gear within traditional architecture marks a clear intersection of heritage and modernity.
The ACG By You customization program is a key feature. Visitors can personalize products with graphics inspired by Bukchon itself. Running and hiking programs, along with local stamp tours, are also offered. The space isn't just a retail store—it's built to host a community and share experiences around outdoor culture.
Placing an outdoor basecamp in the heart of the city is a deliberate choice. Seoul's mountains and trails aren't far from urban life, and the boundary between daily routine and the outdoors is closer than it seems. ACG Bukchon Maru narrows that gap further. Trying on performance gear inside a hanok might remind us of the hidden potential that a city like Seoul holds.
What kind of adventure would you prepare for in an urban outdoor basecamp?
FAQ
When does Nike ACG Bukchon Maru open?
ACG Bukchon Maru opens on October 30, 2025. Located on the path leading to Mount Bugak, the space will operate for approximately six months and serve as a basecamp for trail runners, hikers, and outdoor enthusiasts.
What programs are offered at ACG Bukchon Maru?
The ACG By You customization program lets you personalize products with Bukchon-inspired graphics. Running and hiking programs are also available, along with a local stamp tour. The hanok-inspired space showcases ACG's performance footwear and apparel.
What does Nike ACG stand for?
ACG stands for All Conditions Gear, Nike's outdoor line designed for performance in any environment. The collection features products optimized for trail running, hiking, and other outdoor activities.
