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Brad Pitt's cashmere brand lands in Cheongdam-dong

Luxury cashmere brand GOD'S TRUE CASHMERE, co-founded by Brad Pitt and jewelry designer Sat Hari, has opened its doors in Cheongdam-dong.

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Luxury cashmere brand GOD'S TRUE CASHMERE, co-founded by Brad Pitt and jewelry designer Sat Hari, has opened its doors in Cheongdam-dong. The space is located at 17 Apgujeong-ro 60-gil, Gangnam-gu, Seoul, showcasing the brand's full range. Rather than a simple retail display, the store embodies the brand's philosophy through carefully curated interiors. Terrazzo walls and minimalist fixtures let the cashmere's natural texture take center stage.

GOD'S TRUE CASHMERE offers signature cashmere shirts alongside scarves, hats, and other essentials. The shirts define the brand's identity, combining cashmere's softness with surprising durability. This season highlights include blue-toned shirts and oversized check patterns. Pair them with beige trousers for an effortless winter look.

Brad Pitt has long championed sustainable fashion, a commitment woven into every piece. Sat Hari brings decades of craftsmanship from jewelry design to cashmere production. Their collaboration is not a celebrity vanity project but the result of years of refinement. Even the brand name carries a direct message: true cashmere, no shortcuts.

The Cheongdam store marks the brand's first offline presence in Korea. Products previously available only online can now be touched, tried, and experienced in person. If you're searching for cashmere that will carry you through the cold months, this is your stop. What cashmere hangs in your winter wardrobe?