ROSÉ has been officially named Johnnie Walker's new global brand partner. The campaign will span major markets including Korea, the UK, Indonesia, and China. This collaboration unites ROSÉ's ever-evolving musical journey with Johnnie Walker's long-standing philosophy, 'Keep Walking.' Both brands share a spirit of pushing boundaries and embracing challenges. ROSÉ has walked her own path not only as a BLACKPINK member but also as a solo artist.
Johnnie Walker has carried the 'Keep Walking' philosophy for decades. It is a message of progress and momentum. ROSÉ's musical journey echoes the same ethos. Her fearless approach to new experiments and creative risks aligns perfectly with the brand's spirit. This partnership marks the intersection of music and brand philosophy.
The campaign will roll out simultaneously across key global markets. ROSÉ's presence will be felt in Korea, the UK, Indonesia, China, and beyond. It is a collaboration of truly global scale. The visual expression of ROSÉ's elegance paired with Johnnie Walker's heritage will be worth watching. The meeting of these two brands goes beyond advertising to craft a cultural narrative.
ROSÉ has been actively expanding her solo career. Her influence extends across music, fashion, beauty, and more. This collaboration with Johnnie Walker broadens her spectrum even further. Partnering with a global whisky brand signals new territory, and her next steps are certainly worth anticipating. An elegant pairing of ROSÉ and Johnnie Walker—what do you expect to see unfold?
Johnnie Walker has carried the 'Keep Walking' philosophy for decades. It is a message of progress and momentum. ROSÉ's musical journey echoes the same ethos. Her fearless approach to new experiments and creative risks aligns perfectly with the brand's spirit. This partnership marks the intersection of music and brand philosophy.
The campaign will roll out simultaneously across key global markets. ROSÉ's presence will be felt in Korea, the UK, Indonesia, China, and beyond. It is a collaboration of truly global scale. The visual expression of ROSÉ's elegance paired with Johnnie Walker's heritage will be worth watching. The meeting of these two brands goes beyond advertising to craft a cultural narrative.
ROSÉ has been actively expanding her solo career. Her influence extends across music, fashion, beauty, and more. This collaboration with Johnnie Walker broadens her spectrum even further. Partnering with a global whisky brand signals new territory, and her next steps are certainly worth anticipating. An elegant pairing of ROSÉ and Johnnie Walker—what do you expect to see unfold?
FAQ
Why was Rosé chosen as Johnnie Walker's global partner?
Rosé's relentless musical evolution aligns perfectly with Johnnie Walker's 'Keep Walking' philosophy. Both share a spirit of pushing boundaries, and Rosé has consistently carved her own path as both a BLACKPINK member and solo artist.
Which countries will feature the Rosé and Johnnie Walker campaign?
The campaign will roll out simultaneously across major global markets including Korea, the UK, Indonesia, and China. This worldwide collaboration means Rosé's presence will be felt across multiple countries.
What does Johnnie Walker's 'Keep Walking' philosophy mean?
'Keep Walking' embodies a message of forward momentum and perseverance. It's the brand philosophy Johnnie Walker has championed for decades, symbolizing a fearless spirit of innovation and challenge.
