The collaboration between Rosé and Levi's has been officially announced during the Super Bowl LX broadcast. Levi's launched its new global campaign, 'Behind Every Original,' premiering the campaign film 'Backstory.' This project spotlights individuals who have established distinctive originality in their respective fields, featuring Rosé alongside rapper Doechii, NBA star Shai Gilgeous-Alexander, music producer Questlove, and model Stefanie Giesinger.
In recent months, Rosé has fueled collaboration speculation by consistently showcasing custom Levi's denim looks. By styling vintage-inspired denim jackets and pants in her signature aesthetic, she has solidified her position as a fashion icon. This official campaign confirms her role as a global ambassador for the heritage denim brand.
Unveiled during the Super Bowl, one of the world's largest sporting events, the campaign underscores Levi's recognition of Rosé's global influence. 'Behind Every Original' goes beyond product advertising, foregrounding each participant's unique story and identity while emphasizing the brand's philosophy of originality. As Rosé continues her journey from K-pop sensation to global pop artist, she is establishing an unparalleled presence in the fashion industry as well.
In recent months, Rosé has fueled collaboration speculation by consistently showcasing custom Levi's denim looks. By styling vintage-inspired denim jackets and pants in her signature aesthetic, she has solidified her position as a fashion icon. This official campaign confirms her role as a global ambassador for the heritage denim brand.
Unveiled during the Super Bowl, one of the world's largest sporting events, the campaign underscores Levi's recognition of Rosé's global influence. 'Behind Every Original' goes beyond product advertising, foregrounding each participant's unique story and identity while emphasizing the brand's philosophy of originality. As Rosé continues her journey from K-pop sensation to global pop artist, she is establishing an unparalleled presence in the fashion industry as well.
FAQ
Where was Rosé's Levi's campaign unveiled?
Rosé's Levi's 'Behind Every Original' campaign premiered during the Super Bowl LX broadcast. The campaign film 'Backstory' was simultaneously released worldwide through the world's largest sporting event, proving Rosé's global influence.
Who participated in the Levi's Behind Every Original campaign?
The campaign features Rosé alongside rapper Doja Cat, NBA star Shai Gilgeous-Alexander, music producer Questlove, and model Stefanie Giesinger. The participants are figures who have established distinctive originality in their respective fields.
Why was Rosé selected as a Levi's campaign model?
Rosé has consistently showcased custom Levi's denim looks in recent months, building her signature style while demonstrating powerful influence as a global pop artist beyond K-pop. Levi's selected her as campaign muse, recognizing her originality and global impact.
