Activewear label TOJI, developed by SAN SAN GEAR, has opened its first flagship store near Conan Beach in Gujwa-eup, Jeju. The space combines basalt and wood with the 2026 F/W collection and a lounge for runners, turning the store itself into a basecamp. The interior, built with raw Jeju materials, physically embodies TOJI's philosophy of "records on the ground."
On opening day, TOJI took the session outside. A public run along the Jeju coastline started from the store and extended onto Jeju's roads, offering the most direct demonstration of the lifestyle TOJI proposes. Runners faced volcanic rocks and ocean waves, using Jeju's terrain as their track.
Inside the store, the 2026 F/W season pieces sit alongside a lounge designed for runners to warm up and rest before and after their runs. The intention is clear: to function not just as a retail space but as a hub for the running community. The textures created by basalt and wood visualize the meeting point between Jeju's wildness and TOJI's functionality.
The flagship is located at 617-3 Haemaji Haean-ro, Gujwa-eup, Jeju-si, open from 10 AM to 6 PM. With this flagship as a starting point, TOJI plans to unfold Jeju as a new running ground. Which Jeju beach would you want to run along?
On opening day, TOJI took the session outside. A public run along the Jeju coastline started from the store and extended onto Jeju's roads, offering the most direct demonstration of the lifestyle TOJI proposes. Runners faced volcanic rocks and ocean waves, using Jeju's terrain as their track.
Inside the store, the 2026 F/W season pieces sit alongside a lounge designed for runners to warm up and rest before and after their runs. The intention is clear: to function not just as a retail space but as a hub for the running community. The textures created by basalt and wood visualize the meeting point between Jeju's wildness and TOJI's functionality.
The flagship is located at 617-3 Haemaji Haean-ro, Gujwa-eup, Jeju-si, open from 10 AM to 6 PM. With this flagship as a starting point, TOJI plans to unfold Jeju as a new running ground. Which Jeju beach would you want to run along?
FAQ
Where is the TOJI Jeju flagship located?
The TOJI Jeju flagship is located at 617-3 Haemaji Haean-ro, Gujwa-eup, Jeju City, near Konan Beach. The store is open from 10 a.m. to 6 p.m.
What can you find at the TOJI Jeju store?
The TOJI Jeju flagship features the 2026 F/W collection and a lounge designed for runners. The interior, filled with basalt and wood, transforms the space into a running basecamp where runners can rest before and after their runs.
What kind of brand is TOJI?
TOJI is an activewear brand by SANSAN GEAR that proposes a running lifestyle based on the philosophy of 'records on the ground.' With its first Jeju flagship opening, the brand emphasizes community-driven experiences through public running sessions.
