The pop-up is centered around the brand's core philosophy, "Doing Things." Outdoor Voices has long positioned exercise not as a means to a specific goal, but as a natural part of daily life and personal lifestyle. Visitors can experience the brand's comfortable yet functional activewear firsthand, immersing themselves in the space designed to reflect the brand's aesthetic and values.
Open daily from 11:30 AM to 9:00 PM, the pop-up offers a relaxed atmosphere that complements Hannam-dong's cultural vibe, where guests can explore a range of collections. It's an opportunity to discover Outdoor Voices' fresh perspective on incorporating movement into everyday routines without the pressure of traditional fitness narratives.
FAQ
When and where is the Outdoor Voices Hannam pop-up happening?
The Outdoor Voices Hannam pop-up runs March 21–29, 2026, at Marithé Essentiel Hannam 1F, Yongsan-gu, Seoul. Open daily from 11:30 a.m. to 9 p.m., it offers hands-on experience with the brand's diverse activewear collections.
What does Outdoor Voices' 'Doing Things' slogan mean?
'Doing Things' is Outdoor Voices' core philosophy, redefining exercise not as performance-driven obligation but as natural movement within daily life. It embodies the brand spirit of proposing movement as a lifestyle component—light, enjoyable, and free from specific goals.
What kind of brand is Outdoor Voices?
Outdoor Voices is a New York-based activewear brand known for expanding exercise from goal-oriented activity into everyday lifestyle. Recognized for comfortable yet functional design, it advocates a philosophy where anyone can enjoy movement without pressure, moving beyond performance-centered fitness culture.
