Swiss premium running brand On has officially opened its first Seoul store at The Hyundai Seoul's third floor. The space showcases Swiss-inspired design aesthetics alongside the brand's innovative technology and diverse product range.
Visitors can explore collaboration pieces with brand ambassador Zendaya and fashion label Post Archive Faction (PAF). The store exclusively carries On's kids' line, available only in offline retail locations, drawing attention from family shoppers seeking matching athletic wear.
The store features a barrier-free fitting room, ensuring accessibility for all customers. Once known strictly for running performance, On has evolved into a lifestyle brand bridging athletic innovation with everyday wear. The Hyundai Seoul location offers a comprehensive look at this transformation, inviting customers to experience the brand's full spectrum beyond the track.
Visitors can explore collaboration pieces with brand ambassador Zendaya and fashion label Post Archive Faction (PAF). The store exclusively carries On's kids' line, available only in offline retail locations, drawing attention from family shoppers seeking matching athletic wear.
The store features a barrier-free fitting room, ensuring accessibility for all customers. Once known strictly for running performance, On has evolved into a lifestyle brand bridging athletic innovation with everyday wear. The Hyundai Seoul location offers a comprehensive look at this transformation, inviting customers to experience the brand's full spectrum beyond the track.
FAQ
Where is the On store located in Seoul?
On's first Seoul store is located on the 3rd floor of The Hyundai Seoul (108 Yeoui-daero, Yeongdeungpo-gu, Seoul). Featuring Swiss-inspired interiors and barrier-free fitting rooms, it sells the Zendaya collaboration line and offline-exclusive kids' products.
Are there products only available at On stores?
Yes, On's kids' line is exclusively sold at offline stores. Customers can also view and purchase Zendaya collaboration products and Post Archive Faction collaboration items in person, offering a differentiated experience from online shopping.
What kind of brand is On?
On is a Swiss premium running brand gaining attention for innovative technology and design. With Zendaya as brand ambassador, it's expanding beyond running shoes into everyday lifestyle items.
