스위스 러닝 브랜드 온, 더현대 서울에 국내 첫 매장 오픈 — Cover

Swiss Running Brand On Opens First Seoul Store at The Hyundai

스위스 러닝 브랜드 온, 더현대 서울에 국내 첫 매장 오픈

Swiss premium running brand On has officially opened its first Seoul store at The Hyundai Seoul's third floor. The space showcases Swiss-inspired design aesthetics alongside the brand's innovative technology and diverse product range.

Visitors can explore collaboration pieces with brand ambassador Zendaya and fashion label Post Archive Faction (PAF). The store exclusively carries On's kids' line, available only in offline retail locations, drawing attention from family shoppers seeking matching athletic wear.

The store features a barrier-free fitting room, ensuring accessibility for all customers. Once known strictly for running performance, On has evolved into a lifestyle brand bridging athletic innovation with everyday wear. The Hyundai Seoul location offers a comprehensive look at this transformation, inviting customers to experience the brand's full spectrum beyond the track.
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