There is a moment when the air of Rome becomes sound, and fashion becomes music. FENDI's fashion film "Roman Empire," created in collaboration with Stray Kids' Bang Chan, is a genre-defying attempt that transcends conventional boundaries. Shot against the backdrop of Palazzo della Civiltà Italiana, the film carries a narrative beyond mere advertising.
Bang Chan takes on dual roles as both muse and producer in this project. He produced the track himself, translating FENDI's iconic Peekaboo bag and FF logo into the language of sound. His appearance in FENDI's SS26 Pre-Collection embodies the new archetype of creator-muse that luxury brands are seeking.
At a time when the boundaries between music and fashion are dissolving, the meeting of FENDI and Bang Chan reads like both an experiment and a manifesto. This project, where sound takes form and clothing builds story, proposes new possibilities for fashion film. The Roman Empire is not the past — it is being rewritten here and now.
Bang Chan takes on dual roles as both muse and producer in this project. He produced the track himself, translating FENDI's iconic Peekaboo bag and FF logo into the language of sound. His appearance in FENDI's SS26 Pre-Collection embodies the new archetype of creator-muse that luxury brands are seeking.
At a time when the boundaries between music and fashion are dissolving, the meeting of FENDI and Bang Chan reads like both an experiment and a manifesto. This project, where sound takes form and clothing builds story, proposes new possibilities for fashion film. The Roman Empire is not the past — it is being rewritten here and now.
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