For Spring/Summer 2027 Milan Fashion Week, members of TWICE, NCT, Stray Kids, and ATEEZ filled the front rows of major fashion houses. RIIZE's Sungchan attended Bottega Veneta, ATEEZ's San sat at Dolce & Gabbana, ATEEZ's Yunho appeared at Diesel, and Stray Kids' Lee Know visited Fendi. Streets outside the venues overflowed with fans chanting their names.
TWICE's Sana, Momo, and Mina each attended different brand shows, lighting up Milan Fashion Week across multiple stages. NCT's Taeyong and Jeno appeared side by side at the Prada show. K-pop stars have moved beyond being special runway guests to becoming the faces of the brands themselves. They now shape each house's season as essential participants rather than visitors.
Throughout Fashion Week, crowds gathered across Milan waiting for these stars. The energy outside the venues matched the excitement on the runway inside. This season marked a moment when the presence of Korean idols carried as much buzz as the collections themselves. A new Fashion Week landscape emerged where brands and fandoms meet.
This Milan Fashion Week demonstrated how deep the relationship between K-pop and luxury fashion has become. At the intersection of style, music, and fandom, Fashion Week finds new meaning. Which moment in Milan do you want to remember most, and whose presence made it unforgettable?
TWICE's Sana, Momo, and Mina each attended different brand shows, lighting up Milan Fashion Week across multiple stages. NCT's Taeyong and Jeno appeared side by side at the Prada show. K-pop stars have moved beyond being special runway guests to becoming the faces of the brands themselves. They now shape each house's season as essential participants rather than visitors.
Throughout Fashion Week, crowds gathered across Milan waiting for these stars. The energy outside the venues matched the excitement on the runway inside. This season marked a moment when the presence of Korean idols carried as much buzz as the collections themselves. A new Fashion Week landscape emerged where brands and fandoms meet.
This Milan Fashion Week demonstrated how deep the relationship between K-pop and luxury fashion has become. At the intersection of style, music, and fandom, Fashion Week finds new meaning. Which moment in Milan do you want to remember most, and whose presence made it unforgettable?
FAQ
Which K-pop stars attended Milan Fashion Week SS27?
Members of TWICE, NCT, Stray Kids, and ATEEZ were in attendance. RIIZE's Sungchan appeared at Bottega Veneta, ATEEZ's San at Dolce&Gabbana, ATEEZ's Yunho at Diesel, Stray Kids' Lee Know at Fendi, and NCT's Taeyong and Jeno sat side by side at Prada.
What role do K-pop stars play at Milan Fashion Week?
They've evolved beyond special runway guests to become the faces of brands and integral collaborators in shaping each season. Filling front rows at major houses, they've become key participants generating as much buzz as the collections themselves.
What was the atmosphere like outside the venues at Milan Fashion Week SS27?
Streets outside the shows filled with fans cheering for K-pop stars. The energy rivaled that of the runways themselves, with crowds gathering throughout Milan, creating a new Fashion Week landscape where brands and fandoms converge.
