Milan Fashion Week 2025 wrapped up, and PAP's editor ditched the usual 'Best Dressed' list in favor of awards that celebrate raw personality. Gucci took home 'BEST BADDIE', Prada landed 'BEST COOL AUNTIE', and Diesel snatched 'BEST ROUGH CUT'. Pretty and polite never stood a chance. Gucci brought Milan's baddest girl out to play—sexy, shameless, and dangerously confident. Louise Trotter's 'BEST BODY TALK' let clothes shape the body, then the body talked back, revealing silhouettes that only made sense in motion.
Diesel gave up on clean from the start. The more it's washed, stripped, and wrecked, the more Diesel it becomes. Moschino earned 'BEST PLOT TWIST' for looks that read as fashion from afar, but reveal a punchline up close—details that flip the whole story if you look twice. MM6 Maison Margiela won 'BEST LAYER PLAYER' for a game of layer, flip, and wear-it-all-wrong, making you question the very order of getting dressed. The brand turned dressing into a playful puzzle.
Prada was proper yet strange, old-school yet somehow more now than anyone else. Once again, Prada got there first. A dress layered with transparent fabric, a black lace bra, and multicolor floral beadwork captured both neatness and oddness at once. Dolce & Gabbana went full 'BEST DRAMA QUEEN' with volume, decoration, and presence cranked to MAX. These girls were never made for quiet entrances, and the runway knew it.
Jil Sander was named 'BEST MYSTERY GIRL'—looks that seemed proper at first but grew stranger the closer you got. The Attico claimed 'BEST AFTER DARK' for clothes designed to come alive after sunset, sexy without trying and a little more dangerous after midnight. No rules, no jury, no right answers in this game. Who gets your crown?
Diesel gave up on clean from the start. The more it's washed, stripped, and wrecked, the more Diesel it becomes. Moschino earned 'BEST PLOT TWIST' for looks that read as fashion from afar, but reveal a punchline up close—details that flip the whole story if you look twice. MM6 Maison Margiela won 'BEST LAYER PLAYER' for a game of layer, flip, and wear-it-all-wrong, making you question the very order of getting dressed. The brand turned dressing into a playful puzzle.
Prada was proper yet strange, old-school yet somehow more now than anyone else. Once again, Prada got there first. A dress layered with transparent fabric, a black lace bra, and multicolor floral beadwork captured both neatness and oddness at once. Dolce & Gabbana went full 'BEST DRAMA QUEEN' with volume, decoration, and presence cranked to MAX. These girls were never made for quiet entrances, and the runway knew it.
Jil Sander was named 'BEST MYSTERY GIRL'—looks that seemed proper at first but grew stranger the closer you got. The Attico claimed 'BEST AFTER DARK' for clothes designed to come alive after sunset, sexy without trying and a little more dangerous after midnight. No rules, no jury, no right answers in this game. Who gets your crown?
FAQ
Which brand did PAP editors choose as BEST BADDIE at Milan Fashion Week 2025?
Gucci took home BEST BADDIE. The collection was praised for presenting Milan's fiercest woman through sexy, bold, and supremely confident looks that commanded attention.
What award did Prada receive at Milan Fashion Week 2025?
Prada was named BEST COOL AUNTIE. The collection earned praise for being pristine yet oddly strange, vintage yet utterly current—proving once again that Prada wore it first.
What concept did Diesel showcase at Milan Fashion Week 2025?
Diesel won BEST ROUGH CUT. The brand presented pieces that become more authentically Diesel through washing, distressing, and destruction—a collection that never intended to look pristine.
