R&B singer-songwriter NE-YO visited the JIYONGKIM pop-up in Seoul. He took his time moving between the racks, running his hands over each garment one by one. He mentioned that the detail work from JIYONGKIM particularly caught his eye. The pop-up space featured signature pieces hanging on racks alongside curated wall displays. NE-YO carefully examined the fabrics and stitching of each item.
JIYONGKIM is a label led by Korean designer Kim Jiyong, known for blending traditional tailoring with contemporary silhouettes. The pop-up NE-YO explored is a limited-run space in Seoul. He arrived in a black graphic tee, layered gold chains, a cap, and glasses. Despite the casual outfit, his genuine interest in the brand was evident.
In the video, NE-YO pauses in front of certain pieces, studying them closely. Moments of him sweeping his hand down the fabric to gauge the fit were also captured. The final piece he selected can be seen in the full video. Scenes of him chatting with pop-up staff were included as well.
More global artists are seeking out Korean designer brands in person. NE-YO's visit signals that JIYONGKIM's detail and craftsmanship are gaining recognition abroad. The pop-up continues to run in Seoul. Which piece would you have picked, just like NE-YO did?
JIYONGKIM is a label led by Korean designer Kim Jiyong, known for blending traditional tailoring with contemporary silhouettes. The pop-up NE-YO explored is a limited-run space in Seoul. He arrived in a black graphic tee, layered gold chains, a cap, and glasses. Despite the casual outfit, his genuine interest in the brand was evident.
In the video, NE-YO pauses in front of certain pieces, studying them closely. Moments of him sweeping his hand down the fabric to gauge the fit were also captured. The final piece he selected can be seen in the full video. Scenes of him chatting with pop-up staff were included as well.
More global artists are seeking out Korean designer brands in person. NE-YO's visit signals that JIYONGKIM's detail and craftsmanship are gaining recognition abroad. The pop-up continues to run in Seoul. Which piece would you have picked, just like NE-YO did?
FAQ
Where was the Jiyong Kim pop-up that Niyo visited?
The Jiyong Kim pop-up Niyo visited is a limited-time space currently operating in Seoul. He browsed through the racks and examined the brand's signature pieces firsthand.
What kind of brand is Jiyong Kim?
Jiyong Kim is a brand led by Korean designer Kim Jiyong, known for combining traditional tailoring with modern silhouettes. It has gained international attention for its detail and craftsmanship.
What item did Niyo choose at the Jiyong Kim pop-up?
The item Niyo ultimately selected can be seen in the pop-up visit video. He slowly moved between the racks, felt the fabrics, gauged the fit, and chose a specific piece.
