The Moncler and Rick Owens Spring/Summer 2026 collaborative campaign has launched with a powerful message that challenges fashion conventions. Titled 'PROMOTING UNLIMITED LOVE,' the campaign was shot by legendary photographer Juergen Teller and features intimate kissing scenes between Rick Owens and his partner Michèle Lamy, as well as Teller himself with his wife Dovile Drizyte. The imagery rejects traditional advertising language, presenting raw human emotion and connection in the most direct and unfiltered manner possible.
The campaign dismantles heteronormative conventions and celebrates the diverse forms love can take. By featuring the designer himself, his muse, the photographer, and his partner all as subjects, the project blurs the boundaries between creator and creation. Teller's signature raw aesthetic meets Rick Owens' avant-garde spirit to deliver a universal message of love that transcends gender, age, and relationship structures. The result is both provocative and profoundly human, reminding viewers that authenticity remains fashion's most powerful tool.
The collaboration collection itself combines Rick Owens' signature silhouettes with Moncler's technical expertise, featuring bomber jackets, bucket hats, and caps. Now available at Moncler and Rick Owens global stores both online and offline, the collection is accompanied by campaign visuals that prove once again that fashion can be a potent vehicle for social messaging. The juxtaposition of high fashion with unvarnished intimacy creates a campaign that is both commercially compelling and culturally significant.
The campaign dismantles heteronormative conventions and celebrates the diverse forms love can take. By featuring the designer himself, his muse, the photographer, and his partner all as subjects, the project blurs the boundaries between creator and creation. Teller's signature raw aesthetic meets Rick Owens' avant-garde spirit to deliver a universal message of love that transcends gender, age, and relationship structures. The result is both provocative and profoundly human, reminding viewers that authenticity remains fashion's most powerful tool.
The collaboration collection itself combines Rick Owens' signature silhouettes with Moncler's technical expertise, featuring bomber jackets, bucket hats, and caps. Now available at Moncler and Rick Owens global stores both online and offline, the collection is accompanied by campaign visuals that prove once again that fashion can be a potent vehicle for social messaging. The juxtaposition of high fashion with unvarnished intimacy creates a campaign that is both commercially compelling and culturally significant.
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