Under Armour has unveiled the UA NEXT Performance Lab, a cutting-edge performance experience space at its Brand House in Apgujeong, Seoul. Designed as an innovative platform that enables everyone—from beginners to elite athletes—to advance to the next level regardless of discipline or skill, the space stands out for offering scientific, objective data analysis rather than simple trial experiences.
The cornerstone of UA NEXT Performance Lab is the integration of the VALD system, used by global professional sports teams for athlete management. This advanced system precisely measures and analyzes six core performance elements: speed, power, agility, cognitive ability, strength, and endurance. Participants receive personalized performance stats that provide an objective assessment of their current condition, enabling them to set concrete goals and define clear improvement pathways based on data-driven feedback.
This project embodies Under Armour's philosophy of proving performance through data rather than intuition. Built on rigorous measurement and analysis, the UA NEXT Performance Lab reinforces the brand's expertise in sports and performance in an iconic way, establishing a new benchmark for data-driven growth. Through this initiative, Under Armour aims to provide athletes and fitness enthusiasts at all levels with scientific, systematic opportunities for performance enhancement.
The cornerstone of UA NEXT Performance Lab is the integration of the VALD system, used by global professional sports teams for athlete management. This advanced system precisely measures and analyzes six core performance elements: speed, power, agility, cognitive ability, strength, and endurance. Participants receive personalized performance stats that provide an objective assessment of their current condition, enabling them to set concrete goals and define clear improvement pathways based on data-driven feedback.
This project embodies Under Armour's philosophy of proving performance through data rather than intuition. Built on rigorous measurement and analysis, the UA NEXT Performance Lab reinforces the brand's expertise in sports and performance in an iconic way, establishing a new benchmark for data-driven growth. Through this initiative, Under Armour aims to provide athletes and fitness enthusiasts at all levels with scientific, systematic opportunities for performance enhancement.
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