andar presented its first pop-up store, ANDAR. IN MOTION, in Seongsu from October 24 to 25. We met AtHeart's Nahyun at the venue. The pop-up centered on andar's new Aircooling capsule collection while offering various wellness experiences including yoga, Pilates, and running. The intersection of Seongsu's creative energy and physical movement brought the brand's identity to life in three dimensions.
Nahyun appeared wearing andar's latest collection. Her all-black ensemble revealed clean lines and functional details. She greeted PAP subscribers directly at the event. Her warm smile and personal message added a genuine touch to the atmosphere. The moment felt both casual and intentional.
The pop-up space went beyond product display. Visitors could experience the lifestyle the brand proposes firsthand. Activewear became everyday wear, and daily routines transformed into wellness moments. Our interview with Nahyun enriched that experience further. Her presence anchored the brand's narrative in a relatable way.
Through this pop-up, andar presented a new direction. The choice of Seongsu, the presence of Nahyun, and the wellness programs all aligned on the same axis. To experience a brand through movement—that was the message ANDAR. IN MOTION delivered. How do you experience the brands you wear?
Nahyun appeared wearing andar's latest collection. Her all-black ensemble revealed clean lines and functional details. She greeted PAP subscribers directly at the event. Her warm smile and personal message added a genuine touch to the atmosphere. The moment felt both casual and intentional.
The pop-up space went beyond product display. Visitors could experience the lifestyle the brand proposes firsthand. Activewear became everyday wear, and daily routines transformed into wellness moments. Our interview with Nahyun enriched that experience further. Her presence anchored the brand's narrative in a relatable way.
Through this pop-up, andar presented a new direction. The choice of Seongsu, the presence of Nahyun, and the wellness programs all aligned on the same axis. To experience a brand through movement—that was the message ANDAR. IN MOTION delivered. How do you experience the brands you wear?
FAQ
When did the ANDAR Seongsu pop-up store open?
The ANDAR Seongsu pop-up store ANDAR. IN MOTION ran for two days, October 24–25, 2024, in Seongsu-dong. It was ANDAR's first pop-up, featuring the Air Cooling Capsule Collection and wellness programs including yoga, Pilates, and running.
What ANDAR collection did ATHEART's Nahyun wear?
Nahyun wore pieces from ANDAR's Air Cooling Capsule Collection. The black top-and-bottom look showcased sleek yet functional details, representing the latest line unveiled at the pop-up.
What could you do at the ANDAR. IN MOTION pop-up?
At ANDAR. IN MOTION, visitors could view and purchase the Air Cooling Capsule Collection and participate in wellness programs like yoga, Pilates, and running. The space was designed as an immersive brand lifestyle experience.
