Global sportswear brand Under Armour has appointed BOYNEXTDOOR as its new global brand ambassador. This partnership marks the launch of Under Armour's latest APAC campaign, 'COMMIT', which emphasizes the brand's core philosophy of prioritizing process over results and embracing continuous challenge. As the first face of the campaign, BOYNEXTDOOR will embody Under Armour's message of growth, commitment, and the pursuit of progress.
The campaign rollout begins with a group hero film, followed by individual videos and visuals showcasing each member's unique story and personality. Under Armour aims to maximize the synergy between the brand's athletic heritage and the group's dynamic, youthful energy. The campaign bridges the gap between performance and lifestyle, reflecting Under Armour's positioning at the intersection of sport and everyday wear.
Coinciding with the campaign, Under Armour is launching 'The Bouncy Tee', a new product designed for comfort in both athletic and casual settings. The tee is available now through Under Armour's official online store and MUSINSA. Customers who purchase Under Armour products can also participate in an exclusive event to receive a special 'COMMIT' photo pack featuring BOYNEXTDOOR. This collaboration represents a strategic move to engage younger consumers by merging K-pop culture with performance sportswear.
The campaign rollout begins with a group hero film, followed by individual videos and visuals showcasing each member's unique story and personality. Under Armour aims to maximize the synergy between the brand's athletic heritage and the group's dynamic, youthful energy. The campaign bridges the gap between performance and lifestyle, reflecting Under Armour's positioning at the intersection of sport and everyday wear.
Coinciding with the campaign, Under Armour is launching 'The Bouncy Tee', a new product designed for comfort in both athletic and casual settings. The tee is available now through Under Armour's official online store and MUSINSA. Customers who purchase Under Armour products can also participate in an exclusive event to receive a special 'COMMIT' photo pack featuring BOYNEXTDOOR. This collaboration represents a strategic move to engage younger consumers by merging K-pop culture with performance sportswear.
FAQ
What campaign was BOYNEXTDOOR selected as Under Armour ambassadors for?
BOYNEXTDOOR was selected as global ambassadors for Under Armour's Asia-Pacific brand campaign 'COMMIT.' This campaign conveys the brand message of focusing on the process over results and constantly challenging oneself, launching alongside the new product 'The Bouncy Tee.'
Where can you purchase Under Armour's The Bouncy Tee?
The Bouncy Tee is available at Under Armour's official online store and Musinsa. An event for reserving 'COMMIT' photo packs featuring BOYNEXTDOOR's story is also running for purchasing customers.
What content will be released for Under Armour's BOYNEXTDOOR campaign?
Under Armour will sequentially release individual videos and visuals for each BOYNEXTDOOR member, starting with a group hero film. The brand message will be delivered through content featuring each member's personality and story.
