BOYNEXTDOOR Named New Global Ambassador for Under Armour

Global sportswear brand Under Armour has appointed BOYNEXTDOOR as its new global brand ambassador. This partnership marks the launch of Under Armour's latest APAC campaign, 'COMMIT', which emphasizes the brand's core philosophy of prioritizing process over results and embracing continuous challenge. As the first face of the campaign, BOYNEXTDOOR will embody Under Armour's message of growth, commitment, and the pursuit of progress.

The campaign rollout begins with a group hero film, followed by individual videos and visuals showcasing each member's unique story and personality. Under Armour aims to maximize the synergy between the brand's athletic heritage and the group's dynamic, youthful energy. The campaign bridges the gap between performance and lifestyle, reflecting Under Armour's positioning at the intersection of sport and everyday wear.

Coinciding with the campaign, Under Armour is launching 'The Bouncy Tee', a new product designed for comfort in both athletic and casual settings. The tee is available now through Under Armour's official online store and MUSINSA. Customers who purchase Under Armour products can also participate in an exclusive event to receive a special 'COMMIT' photo pack featuring BOYNEXTDOOR. This collaboration represents a strategic move to engage younger consumers by merging K-pop culture with performance sportswear.