V of BTS has been named global ambassador for Champion. He steps into the role as the face of the brand's FW26 global campaign, True Champion, extending the unique style and cultural influence he's built across music, fashion, and beyond. The campaign spotlights individuals shaping contemporary culture through their own vision and talent. Joining V are Romeo Beckham, SOFI TUKKER, Kyle Kuzma, Danna Paola, and others from diverse creative fields.
The campaign began rolling out globally on August 10 across key markets. In the visuals, V wears a navy hoodie, projecting a presence that is both relaxed and commanding. Champion's signature C logo sits naturally against his understated energy. Now part of Champion's next global chapter, what will V bring to the brand's evolving story?
The campaign began rolling out globally on August 10 across key markets. In the visuals, V wears a navy hoodie, projecting a presence that is both relaxed and commanding. Champion's signature C logo sits naturally against his understated energy. Now part of Champion's next global chapter, what will V bring to the brand's evolving story?
FAQ
When was V announced as Champion's global ambassador?
The official announcement came in May 2025. V became the face of Champion's FW26 'True Champion' global campaign, which began rolling out across major markets worldwide starting August 10.
Who participated in Champion's True Champion campaign?
BTS's V, Romeo Beckham, Sophie Tucker, Kyle Kuzma, and Danna Paola joined the campaign. It spotlights creators across different fields who shape contemporary culture through their unique perspectives and talents.
What did V wear in the Champion campaign?
He wore a navy hoodie featuring Champion's signature 'C' logo. The look embodied the brand's iconic style, projecting a relaxed yet commanding presence that naturally complemented V's understated energy.
