
The launch event was elevated by the presence of two leading Korean music artists, Zion.T and Code Kunst. Code Kunst delivered a DJ performance that filled the space with sophisticated beats and sensorial soundscapes, while Zion.T captivated the audience with a memorable live performance. The music curated by both artists harmonized perfectly with Maison Margiela Fragrances' pursuit of sensorial and artistic brand identity.
This special night, where fragrance, music, and art converged, transcended a typical product launch to become a holistic sensory experience. Through this event, Maison Margiela Fragrances enriched its brand philosophy and proposed a new fragrance-driven lifestyle that resonates with contemporary culture.

FAQ
Who attended the Maison Margiela Replica Car Diffuser launch event?
Zion.T and CODE KUNST attended. CODE KUNST presented a DJ performance while Zion.T illuminated the event with a live performance. Both artists represent the Korean music scene and perfectly harmonized with Maison Margiela Fragrances' sophisticated brand identity.
What is the Maison Margiela Replica Car Diffuser?
It's a new product designed to experience Maison Margiela's signature scents inside your car. It carries the significance of extending the brand's unique sensory fragrance world into new everyday spaces and was officially introduced at this launch event.
What was the concept of the Maison Margiela Fragrances launch event?
The concept was a sensory experience where scent, music, and art meet. Beyond a simple product launch, it expressed the brand's artistic identity through performances by Zion.T and CODE KUNST, proposing a new lifestyle created by fragrance.