Swedish niche perfume house Byredo and New York-based lifestyle brand Kith joined forces for a car diffuser launch event held at Kith Seoul. This collaboration marks an expansion of luxury fragrance into everyday mobility spaces, blending olfactory artistry with modern lifestyle design.
fromis_9 members Jiheon and Nagyung attended the event, drawing considerable attention. Jiheon styled a casual yet refined look in a beige-toned knit top and denim, her signature radiant energy elevating the atmosphere. The two members explored the fragrance-filled space, experiencing the new product in a relaxed, organic manner that reflected the brand's ethos of accessible luxury.
Byredo has long been celebrated in the global beauty scene for its sophisticated scent compositions and minimalist aesthetic. The collaboration with Kith Seoul represents a fresh intersection of lifestyle and beauty, erasing traditional category boundaries. With fromis_9's polished image amplifying the occasion, the event is set to be remembered as a defining moment in Seoul's evolving luxury landscape.
fromis_9 members Jiheon and Nagyung attended the event, drawing considerable attention. Jiheon styled a casual yet refined look in a beige-toned knit top and denim, her signature radiant energy elevating the atmosphere. The two members explored the fragrance-filled space, experiencing the new product in a relaxed, organic manner that reflected the brand's ethos of accessible luxury.
Byredo has long been celebrated in the global beauty scene for its sophisticated scent compositions and minimalist aesthetic. The collaboration with Kith Seoul represents a fresh intersection of lifestyle and beauty, erasing traditional category boundaries. With fromis_9's polished image amplifying the occasion, the event is set to be remembered as a defining moment in Seoul's evolving luxury landscape.
FAQ
What product did Byredo and Kith collaborate on?
Byredo and Kith collaborated on a car diffuser, extending luxury fragrance into everyday mobile spaces. The launch event was held at Kith Seoul to celebrate this meaningful partnership.
What look did fromis_9's Jiheon wear to the Byredo event?
Jiheon wore a beige-toned knit top with denim, creating a casual yet refined vibe. Her signature bright energy elevated the atmosphere of the event.
