At the heart of the event was a live painting performance by Japanese custom airbrush artist Ryota Daimon. Renowned for his collaborations with Nike and Travis Scott, Daimon completed his work in real time within a specially designed installation space, sharing his creative process intimately with attendees. His signature airbrush technique intersected with Lotus's refined automotive design, generating a distinctive visual narrative that bridged craft and engineering.
Bang & Olufsen's premium sound systems and 1800 Tequila enhanced the sensory atmosphere, underscoring Lotus's evolving identity as a cultural platform that unites art, technology, and luxury lifestyle. The event reframed the automobile not merely as a mode of transport but as a cultural object and medium of inspiration.
As a private affair, only a select group of invited guests experienced this unique convergence. The space—where Lotus's vehicle lineup met the artist's live creation—was itself staged as an immersive installation, blurring the boundaries between showroom, gallery, and performance venue.
FAQ
When was the Ryota Daimon event at Lotus Cheongdam Flagship held?
The private high-end culture event was held on Sunday, April 21, 2025, at the Lotus Cheongdam Flagship Store in Seoul's Cheongdam-dong. Centered on Japanese artist Ryota Daimon's live painting performance, the event was invitation-only for a select group of guests.
Who is Ryota Daimon?
Ryota Daimon is a Japanese custom airbrush artist who gained international recognition through collaborations with Nike and Travis Scott. Using his signature airbrush technique, he has worked across fashion, automotive, and luxury brands, presenting a live painting performance at the Lotus Cheongdam event.
Why did Lotus host an art event?
Lotus reinterprets automobiles not merely as transportation but as cultural objects and mediums of inspiration, strengthening its brand identity as a cultural platform encompassing art, technology, and luxury lifestyle. The event offered an immersive experience combining contemporary art, sound, and live performance.
