Hankook Tire's mobility subculture brand DRIVE has unveiled 'Scent of Skid,' a collaborative project with renowned tattoo artist MIRAE. The project dissolves the boundaries between automotive culture and tattoo artistry, reinterpreting the roaring liberation of engines and the heated traces of tire skid marks through MIRAE's distinctive visual language. A leading figure in Korea's tattoo scene, MIRAE transforms the supercar into a monumental canvas, engraving his tattoo philosophy directly onto its surface.
At the center of the exhibition, opening April 17 at the Candy Seongsu building, stands the iconic Ford GT supercar. MIRAE performs live tattoo work on the vehicle's body, translating abstract sensations of speed and liberation into concrete visual narratives. The graphics carved onto the chassis transcend mere decoration, metaphorically capturing the primal freedom and dynamism experienced on the open road.
Alongside the exhibition, a car diffuser translates the memory of acceleration into an immersive olfactory experience. It recreates the heated scent of tire friction against asphalt and the raw energy emitted by roaring engines, expanding the mobility experience into a multi-sensory realm. Through this collaboration, DRIVE demonstrates that automotive culture can evolve beyond mechanical performance into a subculture where art and sensation intersect.
MIRAE has established a singular presence in the domestic and international tattoo scene, celebrated for his bold blackwork and graphic sensibility. This project marks a pivotal expansion of his artistic practice beyond skin, extending into mobility, spatial installation, and fragrance. The exhibition at Candy Seongsu promises to deliver a groundbreaking visual experience for both car enthusiasts and tattoo culture aficionados alike.
At the center of the exhibition, opening April 17 at the Candy Seongsu building, stands the iconic Ford GT supercar. MIRAE performs live tattoo work on the vehicle's body, translating abstract sensations of speed and liberation into concrete visual narratives. The graphics carved onto the chassis transcend mere decoration, metaphorically capturing the primal freedom and dynamism experienced on the open road.
Alongside the exhibition, a car diffuser translates the memory of acceleration into an immersive olfactory experience. It recreates the heated scent of tire friction against asphalt and the raw energy emitted by roaring engines, expanding the mobility experience into a multi-sensory realm. Through this collaboration, DRIVE demonstrates that automotive culture can evolve beyond mechanical performance into a subculture where art and sensation intersect.
MIRAE has established a singular presence in the domestic and international tattoo scene, celebrated for his bold blackwork and graphic sensibility. This project marks a pivotal expansion of his artistic practice beyond skin, extending into mobility, spatial installation, and fragrance. The exhibition at Candy Seongsu promises to deliver a groundbreaking visual experience for both car enthusiasts and tattoo culture aficionados alike.
FAQ
What is the Drive and Mire's Scent of Skid project?
It's a collaboration between Hankook Tire's mobility brand Drive and tattoo artist Mire, demonstrating tattoo work on a Ford GT supercar as canvas and presenting a car diffuser capturing the scent of speed. The exhibition opens April 17 at Candy Seongsu.
What kind of artist is Mire?
Mire is an artist who has led Korean tattoo culture, establishing a distinctive position domestically and internationally with powerful blackwork and graphic sensibility. Through this project, she's expanding tattoo art into mobility and fragrance.
Where is the Scent of Skid exhibition being held?
The exhibition opens April 17, 2025, at Candy Seongsu headquarters in Seoul's Seongsu-dong. Visitors can experience both Mire's tattoo work engraved on the Ford GT supercar and the car diffuser together.
