Hearts2Hearts and Kia have released the single 'Moonride' today at 6 PM KST. The track is a collaborative project with Kia's RV 'Black Edition,' marking an unusual crossover between K-pop and an automotive brand. Upbeat rhythms, dreamy synths and warm vocals translate the sleek black aesthetic into sound. Here, the car becomes both the muse and the protagonist of the song.
The Black Edition is a special trim that wraps Kia's RV lineup in black. Its bold yet restrained exterior defines the look. 'Moonride' reinterprets this urban sensibility as a nocturnal drive sequence. In the music video, the Black Edition cruises under moonlight, serving as a visual anchor that completes the mood of the track.
Hearts2Hearts has collaborated with brands before, but this is the first time with a car company. For Kia, partnering with a K-pop artist to produce a single is a rare approach to brand storytelling. Music and product borrow each other's narrative. The piece reads more like a work of art than an ad, and that distinction matters.
'Moonride' sounds light yet atmospheric. Layers of synth build a thick foundation, over which vocals float softly. The result is a sonic translation of night-driving sensation. The music video premiered simultaneously on both Kia Korea's and Hearts2Hearts' official YouTube channels. K-pop meets the road in an unexpected drive—how do you feel about this pairing?
The Black Edition is a special trim that wraps Kia's RV lineup in black. Its bold yet restrained exterior defines the look. 'Moonride' reinterprets this urban sensibility as a nocturnal drive sequence. In the music video, the Black Edition cruises under moonlight, serving as a visual anchor that completes the mood of the track.
Hearts2Hearts has collaborated with brands before, but this is the first time with a car company. For Kia, partnering with a K-pop artist to produce a single is a rare approach to brand storytelling. Music and product borrow each other's narrative. The piece reads more like a work of art than an ad, and that distinction matters.
'Moonride' sounds light yet atmospheric. Layers of synth build a thick foundation, over which vocals float softly. The result is a sonic translation of night-driving sensation. The music video premiered simultaneously on both Kia Korea's and Hearts2Hearts' official YouTube channels. K-pop meets the road in an unexpected drive—how do you feel about this pairing?
FAQ
When was 'Moonride' by Hearts to Hearts released?
'Moonride' was released today at 6 p.m. Korean time. It's a collaboration single produced with Kia RV Black Edition, and the music video premiered simultaneously on both Kia Korea and Hearts to Hearts' official YouTube channels.
What is the Kia Black Edition?
Black Edition is a special trim that dresses Kia's RV lineup in black. It features a bold yet refined exterior and appears as the main object driving down moonlit roads in the 'Moonride' music video.
What's the significance of the collaboration between Hearts to Hearts and Kia?
This is Hearts to Hearts' first collaboration with an automotive brand, and a rare case of Kia co-producing a single with a K-pop artist. It's notable for approaching the project as artwork rather than advertising, with music and product lending each other narrative depth.
