Italian lifestyle fragrance house Acqua di Parma celebrated the launch of 'Buongiorno La Collezione' with an exclusive event at Seoul Arts Center on April 28. The gathering embodied the brand's warm Italian aesthetic through a unified beige dress code that set a refined, cohesive tone throughout the evening.
At the heart of the space stood a kiosk designed by French designer Dorothée Meilichzon, drawing inspiration from Acqua di Parma's iconic Chapeau candle silhouette. This sculptural installation served as the spatial embodiment of the maison's design philosophy, offering guests an immersive encounter with the brand's elegant universe and timeless craftsmanship.
The event drew a roster of rising stars including LNGSHOT, ZEROBASEONE's Matthew, THE BOYZ's Hyunjae, and KICKFLIP's Gyehun and Donghwa, all dressed in beige ensembles that echoed the Italian elegance at the core of the collection. The coordinated dress code visually amplified the brand's pursuit of warmth and sophistication, lending deeper resonance to the launch moment.
Experience PAP's exclusive coverage of the evening and discover how Acqua di Parma brought the essence of Italian lifestyle to Seoul.
At the heart of the space stood a kiosk designed by French designer Dorothée Meilichzon, drawing inspiration from Acqua di Parma's iconic Chapeau candle silhouette. This sculptural installation served as the spatial embodiment of the maison's design philosophy, offering guests an immersive encounter with the brand's elegant universe and timeless craftsmanship.
The event drew a roster of rising stars including LNGSHOT, ZEROBASEONE's Matthew, THE BOYZ's Hyunjae, and KICKFLIP's Gyehun and Donghwa, all dressed in beige ensembles that echoed the Italian elegance at the core of the collection. The coordinated dress code visually amplified the brand's pursuit of warmth and sophistication, lending deeper resonance to the launch moment.
Experience PAP's exclusive coverage of the evening and discover how Acqua di Parma brought the essence of Italian lifestyle to Seoul.
FAQ
Where was the Acqua di Parma Buongiorno La Collezione launch event held?
It was held April 28 at Seoul Arts Center. The Italian lifestyle fragrance brand Acqua di Parma organized this event to celebrate its new fragrance collection launch, featuring a beige dress code and kiosks designed by Dorothée Meilichzon.
Which celebrities attended the Acqua di Parma event?
Longshot, ZEROBASEONE's Matthew, THE BOYZ's Hyunjae, and Kep1er's Gyehoon and Donghwa attended. They all followed the brand's beige-toned dress code, expressing Italian elegance through their styling.
What inspired the Acqua di Parma kiosk designed by Dorothée Meilichzon?
It was inspired by Acqua di Parma's signature Chapeau candle silhouette. French designer Dorothée Meilichzon spatially compressed the maison's aesthetic into this installation, which served as the launch event space's central element.
