K-pop group LNGSHOT made waves with their visit to Acqua di Parma's 'Buongiorno La Collezione' pop-up store. The four members coordinated in white-toned ensembles that harmonized with the refined sensibility of the Italian luxury fragrance house.
At the pop-up, LNGSHOT experienced Acqua di Parma's signature fragrances firsthand, immersing themselves in the brand's heritage. The moment when members held up perfume bottles and playfully shouted 'Parma' showcased their natural affinity with the brand, drawing enthusiastic responses from fans.
Founded in Parma, Italy in 1916, Acqua di Parma is a luxury fragrance house with over a century of history. The 'Buongiorno La Collezione' collection is the brand's new fragrance line themed around Italian mornings, capturing citrus notes and Mediterranean freshness.
The meeting between K-pop artists and global luxury beauty brands represents a marketing strategy targeting Generation Z. LNGSHOT's visit is expected to serve as an opportunity to reintroduce the classic fragrance brand to younger consumers in a fresh light.
At the pop-up, LNGSHOT experienced Acqua di Parma's signature fragrances firsthand, immersing themselves in the brand's heritage. The moment when members held up perfume bottles and playfully shouted 'Parma' showcased their natural affinity with the brand, drawing enthusiastic responses from fans.
Founded in Parma, Italy in 1916, Acqua di Parma is a luxury fragrance house with over a century of history. The 'Buongiorno La Collezione' collection is the brand's new fragrance line themed around Italian mornings, capturing citrus notes and Mediterranean freshness.
The meeting between K-pop artists and global luxury beauty brands represents a marketing strategy targeting Generation Z. LNGSHOT's visit is expected to serve as an opportunity to reintroduce the classic fragrance brand to younger consumers in a fresh light.
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