In recent years, Mongolia's premium vodka Eden has drawn attention as a distinctive holiday spirit. Launched in 2016 by APU JSC, a company founded in 1924 that has led Mongolia's food industry for over a century, the brand combines heritage, quality, and a modern sensibility. Following a rebranding in collaboration with the Paris-based agency Appartement 103, Eden was reintroduced with a refined minimalist design and is now available in Korea through GS25 and the Wine25+ app.
Eden is recognized for honoring Mongolian traditions while embracing contemporary aesthetic values. As the Lunar New Year holiday approaches, it presents a compelling option for those seeking a meaningful and distinctive spirit. This content is intended for consumers of legal drinking age, 19 and older. Excessive drinking is harmful to health.
FAQ
Which country is Eden vodka from?
Eden is a premium vodka brand from Mongolia. Launched in 2016 by APU Joint Stock Company, which has led Mongolian food industry for over a century since 1924, it was rebranded with modern minimal design through collaboration with Parisian agency Appartement 103.
Where can you buy Eden vodka in Korea?
Eden vodka can be purchased in Korea through GS25 convenience stores and the Wine25+ app. A premium vodka combining Mongolian tradition with contemporary sensibility, it's gaining attention as a special choice for occasions like Lunar New Year.
What is Tsagaan Sar?
Tsagaan Sar is Mongolian New Year, celebrating the arrival of warm spring after harsh winter. Mongolia's largest festival emphasizes respect for elders, lineage, and tradition, featuring table settings with dairy products and traditional liquor sarkhi khadag.
