The video collaboration showcases Zo In Sung's refined elegance alongside Chef Son Jong Won's culinary artistry, both reflecting Johnnie Walker's dedication to mastery. Dressed in a classic double-breasted blazer, Zo In Sung embodies the sophisticated aesthetic that complements the premium whisky experience. More than a product launch, this event brings together Korea's leading cultural icons to share in the significance of the new year, blending tradition with modern luxury.
The pop-up at The Crown provides visitors with an exclusive opportunity to experience the Johnnie Walker Blue Label Year of the Horse Edition firsthand. Guests can explore the rich, complex flavors of this premium whisky while celebrating the new year in style. Designed for legal drinking-age consumers (19+), the event emphasizes responsible drinking culture alongside its celebration of exceptional craftsmanship and taste.
FAQ
Where is the Johnnie Walker Blue Label Year of the Horse Edition pop-up held?
It's held at The Crown in Lotte Department Store Avenuel Jamsil. The event runs for two weeks from January 9 to January 22, 2026, where visitors can view a special collaboration video featuring Jo In-sung and chef Son Jong-won. It's a premium whisky experience space for adult consumers aged 19 and over.
What was Jo In-sung wearing?
Jo In-sung wore a classic navy double-breasted blazer with gold button details. This refined styling perfectly harmonized with Johnnie Walker Blue Label's premium image, further elevating the sophisticated New Year event atmosphere.
What is the Johnnie Walker Blue Label Year of the Horse Edition?
The Johnnie Walker Blue Label Year of the Horse Edition is a special limited release commemorating 2026, the Year of the Horse. It's a product that adds Korean cultural significance to Blue Label's tradition of master craftsmanship in blending rare whiskies, attracting attention as both a special New Year gift and collector's item.
