Actor Zo In Sung and Michelin-starred Chef Son Jong Won came together to celebrate the launch of Johnnie Walker Blue Label Year of the Horse Edition. This special New Year event is taking place at The Crown in Lotte Department Store Avenuel Jamsil from January 9 to 22, offering a two-week exclusive experience. Johnnie Walker Blue Label, known for its meticulous blending of rare whiskies, has released a special edition honoring the Year of the Horse, combining heritage craftsmanship with contemporary Korean culture.
The video collaboration showcases Zo In Sung's refined elegance alongside Chef Son Jong Won's culinary artistry, both reflecting Johnnie Walker's dedication to mastery. Dressed in a classic double-breasted blazer, Zo In Sung embodies the sophisticated aesthetic that complements the premium whisky experience. More than a product launch, this event brings together Korea's leading cultural icons to share in the significance of the new year, blending tradition with modern luxury.
The pop-up at The Crown provides visitors with an exclusive opportunity to experience the Johnnie Walker Blue Label Year of the Horse Edition firsthand. Guests can explore the rich, complex flavors of this premium whisky while celebrating the new year in style. Designed for legal drinking-age consumers (19+), the event emphasizes responsible drinking culture alongside its celebration of exceptional craftsmanship and taste.
The video collaboration showcases Zo In Sung's refined elegance alongside Chef Son Jong Won's culinary artistry, both reflecting Johnnie Walker's dedication to mastery. Dressed in a classic double-breasted blazer, Zo In Sung embodies the sophisticated aesthetic that complements the premium whisky experience. More than a product launch, this event brings together Korea's leading cultural icons to share in the significance of the new year, blending tradition with modern luxury.
The pop-up at The Crown provides visitors with an exclusive opportunity to experience the Johnnie Walker Blue Label Year of the Horse Edition firsthand. Guests can explore the rich, complex flavors of this premium whisky while celebrating the new year in style. Designed for legal drinking-age consumers (19+), the event emphasizes responsible drinking culture alongside its celebration of exceptional craftsmanship and taste.
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