On October 26, Rosé was announced as Johnnie Walker's new global brand partner at a special event held at BAR 81 in SIGNIEL Seoul. The BLACKPINK member unveiled her signature cocktail, "Twist of Something Highball," created with Johnnie Walker Black Label, marking the beginning of a unique partnership. A K-pop artist teaming up with a Scotch whisky brand is an unprecedented pairing.
The cocktail Rosé helped develop is a highball-style drink built on Johnnie Walker Black Label. The recipe, blending classic whisky cocktail structure with Rosé's personal touch, was available for tasting at the event. Johnnie Walker seems to be proposing not just a glass of whisky, but a moment with Rosé. The partnership will roll out globally following this Seoul launch.
Johnnie Walker Black Label is a blended Scotch whisky crafted from over 40 malts and grains, known for its deep flavor and smoky finish. Through this partnership, the brand aims to connect with a younger consumer base. Rosé continues to expand her influence beyond fashion and beauty into broader lifestyle territories. Music, fashion, and now whisky—her reach keeps growing.
The event took place at BAR 81 in SIGNIEL Seoul, located on the 79th to 81st floors of Lotte World Tower in Jamsil, a space known for its sweeping city views and cocktail offerings. Rosé appeared in a black top with her blonde waves cascading down. She naturally embodied Johnnie Walker's signature black and gold palette. Would you like to experience Rosé's signature cocktail for yourself?
*Drink Responsibly
Content intended for legal drinking-age consumers 19 and over.
Warning: Excessive drinking can cause stroke, memory impairment, or dementia. Drinking during pregnancy increases the risk of birth defects.
The cocktail Rosé helped develop is a highball-style drink built on Johnnie Walker Black Label. The recipe, blending classic whisky cocktail structure with Rosé's personal touch, was available for tasting at the event. Johnnie Walker seems to be proposing not just a glass of whisky, but a moment with Rosé. The partnership will roll out globally following this Seoul launch.
Johnnie Walker Black Label is a blended Scotch whisky crafted from over 40 malts and grains, known for its deep flavor and smoky finish. Through this partnership, the brand aims to connect with a younger consumer base. Rosé continues to expand her influence beyond fashion and beauty into broader lifestyle territories. Music, fashion, and now whisky—her reach keeps growing.
The event took place at BAR 81 in SIGNIEL Seoul, located on the 79th to 81st floors of Lotte World Tower in Jamsil, a space known for its sweeping city views and cocktail offerings. Rosé appeared in a black top with her blonde waves cascading down. She naturally embodied Johnnie Walker's signature black and gold palette. Would you like to experience Rosé's signature cocktail for yourself?
*Drink Responsibly
Content intended for legal drinking-age consumers 19 and over.
Warning: Excessive drinking can cause stroke, memory impairment, or dementia. Drinking during pregnancy increases the risk of birth defects.
FAQ
When was Rosé announced as a Johnnie Walker brand partner?
On October 26, 2024, Rosé was named Johnnie Walker's global brand partner at a special event held at BAR 81, Signiel Seoul. She unveiled her signature cocktail, officially marking the partnership.
What is the name of the cocktail Rosé developed with Johnnie Walker?
It's called 'Twist of Something Highball.' A highball-style cocktail based on Johnnie Walker Black Label, Rosé participated directly in its development and debuted it at the Seoul event.
Where did Rosé's Johnnie Walker event take place?
The event was held at BAR 81, Signiel Seoul, located on the 79th to 81st floors of Lotte World Tower in Jamsil, Seoul. The high-rise bar offers sweeping city views and hosted the signature cocktail tasting.
