Jim Beam has tapped TWS members SHINYU and DOHOON as the new faces of its summer campaign. The partnership celebrates the launch of Jim Beam Highball Pineapple, a new RTD addition to the brand's lineup, with the duo's refreshing energy embodying the season's spirit. The pineapple-flavored highball is designed for easy enjoyment with a 5% ABV.
Jim Beam Highball has built a loyal following with flavors including Lemon, Grapefruit, Ginger, Plain, and Peach. The new Pineapple edition expands the range while offering a summer-optimized option for consumers. SHINYU and DOHOON's bright and vibrant personas align seamlessly with the tropical flavor profile, reinforcing the brand's seasonal identity.
Campaign visuals and video content featuring SHINYU and DOHOON will be released progressively across Jim Beam Korea's official social media channels. The campaign captures both refreshment and energy, positioning itself as a standout in this summer's beverage market. Expect one of the season's most invigorating collaborations between the artists and the brand.
This content is intended for legal drinking-age consumers 19 and over. Warning: Excessive drinking can cause stroke, memory loss, or dementia. Drinking during pregnancy increases the risk of birth defects.
Jim Beam Highball has built a loyal following with flavors including Lemon, Grapefruit, Ginger, Plain, and Peach. The new Pineapple edition expands the range while offering a summer-optimized option for consumers. SHINYU and DOHOON's bright and vibrant personas align seamlessly with the tropical flavor profile, reinforcing the brand's seasonal identity.
Campaign visuals and video content featuring SHINYU and DOHOON will be released progressively across Jim Beam Korea's official social media channels. The campaign captures both refreshment and energy, positioning itself as a standout in this summer's beverage market. Expect one of the season's most invigorating collaborations between the artists and the brand.
This content is intended for legal drinking-age consumers 19 and over. Warning: Excessive drinking can cause stroke, memory loss, or dementia. Drinking during pregnancy increases the risk of birth defects.
FAQ
What is the alcohol content of Jim Beam Highball Pineapple?
Jim Beam Highball Pineapple has 5% alcohol content, making it easy to enjoy casually. It's a tropical-flavored product optimized for the summer season.
What campaign were TWS's Shinyu and Dohoon selected for?
TWS's Shinyu and Dohoon were selected as campaign models for Jim Beam's new RTD product, Jim Beam Highball Pineapple. Their bright and refreshing image strengthens the brand identity.
