#Ad Tsagaan Sar, the Mongolian Lunar New Year, welcomes a warm spring after the harsh winter. More than an anniversary, this holiday marking the start of the year is Mongolia's greatest festival, built on respect for elders, lineage, and tradition. A table set with ul boov, uuts, buuz, and dairy delicacies such as aaruul and tsagaan idee carries the Mongolian way of life and national identity intact. And at its center stands sarkhad, the traditional spirit that forms the essence of the ceremonial table.
Recently, the premium Mongolian vodka Eden has been drawing attention as a holiday spirit. Launched in 2016 by APU JSC, the company that has led Mongolia's food industry for more than a century since its founding in 1924, the brand has secured its place in the market by combining tradition, quality, and a modern sensibility. Following a rebranding in collaboration with the French studio 'Appartement 103', it has been reborn in a modern minimal design, and it is now easy to find in Korea through GS25 and Wine25+. If you want a special bottle for the coming Lunar New Year holiday, keep your eye on Eden.
*Drink Responsibly
This content is intended for consumers of legal drinking age, 19 and over.
Warning: Excessive drinking can cause strokes, memory loss, or dementia. Drinking during pregnancy increases the risk of birth defects.
FAQ
Which company created Eden vodka?
Eden vodka is a premium vodka brand launched in 2016 by APU Joint Stock Company, which has led Mongolia's food industry for over 100 years since its 1924 establishment.
Where can you buy Eden vodka in Korea?
Eden vodka is currently available in Korea through GS25 and Wine25+. After rebranding in collaboration with France's Appartement 103, it has been reborn with a modern minimal design.
