His work is concrete and direct. Pills labeled 'EGO', underwear stamped 'NO MEANS NO', boxing gloves with the 'M' logo bearing phrases like 'There's no budget' and 'The call is at 8 AM'. The brand logos and product formats are familiar, but the messages inside pinpoint modern fatigue with precision. You laugh, then suddenly realize it's about you.
He has worked with fashion brands including Nike and Calvin Klein. In 2019, he presented
Malossi's work exists somewhere between humor and discomfort. At first glance it entertains, but look a little closer and you'll find everything we consume daily, everything we hear daily, everything we endure daily, embedded right there. Which product do you need most right now?
FAQ
Who is Alessandro Malossi?
Alessandro Malossi is an Italian artist who twists everyday objects to express modern anxieties—work, money, relationships, anxiety, consumption—in the form of medicine or household goods. He's collaborated with Nike and Calvin Klein, and released NOAH in 2019, satirizing luxury consumption.
What defines Alessandro Malossi's work?
He embeds contemporary fatigue into familiar brand logos and product forms, creating scenes that are funny yet uncomfortably relatable. His messages are concrete and direct, like pills labeled 'Ego' or boxing gloves inscribed with 'No budget though.'
Which brands has Alessandro Malossi collaborated with?
He's worked with fashion brands including Nike and Calvin Klein, and in 2019 released NOAH, a project satirizing luxury consumption. His work spreads rapidly on social media, resonating widely with audiences.
