Nik Bentel Studio moves everyday objects into unfamiliar places. The Pasta Bag, a Barilla penne box carried over intact, sold out immediately and put the studio on the map. What followed was just as absurd: an RC car in the shape of a bag that actually drives, a wallet modeled on the Apple folder icon, a DJ mixer bag. Now they've translated an iPhone box into a clutch. Nik Bentel, who studied architecture, opened the New York studio in 2017. The team is now six members strong.
A deadpan humor that sets familiar objects down in strange new forms. They talk to the world through things. A trolley bag that rebuilds Lidl's shopping cart in a stainless steel grid. The Getty Images tag released as an actual product. Design always becomes reality, and reality becomes humor again. What objects in your life are waiting for an unfamiliar place?
A deadpan humor that sets familiar objects down in strange new forms. They talk to the world through things. A trolley bag that rebuilds Lidl's shopping cart in a stainless steel grid. The Getty Images tag released as an actual product. Design always becomes reality, and reality becomes humor again. What objects in your life are waiting for an unfamiliar place?
FAQ
Where is Nick Bentel Studio located?
Nick Bentel Studio is a New York-based design studio. Founded in 2017 by architecture-trained Nick Bentel, the six-member team reimagines everyday objects into new forms.
What is Nick Bentel Studio's signature work?
The pasta bag replicating a Barilla penne box is their breakout piece. It sold out immediately after launch, putting the studio on the map. They've since released a working bag RC car, Apple folder icon wallet, Lidl shopping cart trolley bag, and iPhone box clutch.
What design philosophy drives Nick Bentel Studio?
Their slogan is reimagining everyday objects. They're known for cheeky humor that displaces familiar items into unfamiliar contexts. They translate pasta boxes, Apple packaging, Getty Images tags, and Game Boys into new forms as actual products.
