ROSÉ has released the music video for her new single 'new trick.' The entire video was shot on iPhone 18 Pro. This project, part of Apple's 'Shot on iPhone' campaign, was directed by Dave Meyers. ROSÉ flips romance into a game with a new strategy—playful, bold, and sometimes dangerously close.
Dave Meyers is a veteran who has shaped the visual language of artists from Kendrick Lamar to Ariana Grande. In front of his camera, ROSÉ rewrites the rules of romance on her own terms. The iPhone 18 Pro captures every intimate moment with clarity that rivals theatrical releases. It's mobile filmmaking that blurs the line with cinema-grade production.
'new trick' is about ROSÉ taking control in love. She doesn't fall for old tricks; she plays her own. The music video visualizes this narrative in every frame. Her gaze, gestures, and steps become the rules of the game.
Music videos shot on iPhone are no longer a novelty. But the pairing of ROSÉ and Dave Meyers sets a new standard for the format. Technology is just a tool—story and direction own the screen. ROSÉ proves that once again.
The music video is now live on ROSÉ's YouTube channel. See her latest trick now. Are you ready to fall for ROSÉ's game?
Dave Meyers is a veteran who has shaped the visual language of artists from Kendrick Lamar to Ariana Grande. In front of his camera, ROSÉ rewrites the rules of romance on her own terms. The iPhone 18 Pro captures every intimate moment with clarity that rivals theatrical releases. It's mobile filmmaking that blurs the line with cinema-grade production.
'new trick' is about ROSÉ taking control in love. She doesn't fall for old tricks; she plays her own. The music video visualizes this narrative in every frame. Her gaze, gestures, and steps become the rules of the game.
Music videos shot on iPhone are no longer a novelty. But the pairing of ROSÉ and Dave Meyers sets a new standard for the format. Technology is just a tool—story and direction own the screen. ROSÉ proves that once again.
The music video is now live on ROSÉ's YouTube channel. See her latest trick now. Are you ready to fall for ROSÉ's game?
FAQ
What was Rosé's 'new trick' music video shot on?
Rosé's 'new trick' music video was shot entirely on iPhone 18 Pro. It was produced as part of Apple's 'Shot on iPhone' campaign and directed by Dave Meyers.
Who is Dave Meyers?
Dave Meyers is a renowned director who has helmed music videos for numerous artists including Kendrick Lamar and Ariana Grande. He also directed Rosé's 'new trick' music video.
Where can I watch Rosé's 'new trick' music video?
Rosé's 'new trick' music video is now available on ROSÉ's official YouTube channel. Anyone can watch it for free.
