BLACKPINK's ROSÉ shot her new single 'new trick' music video entirely on the iPhone 18 Pro. Apple revealed this fact on September 16 with a surprise behind-the-scenes teaser. The full music video will premiere at 9 AM KST on September 18.
In the released teaser, ROSÉ appears in a school-uniform-inspired outfit under autumn sunlight. Though brief, the clip offers a glimpse of the iPhone camera's color grading and resolution. Apple has positioned the video capabilities of its iPhone Pro series as a core marketing pillar since 2023.
ROSÉ released her debut studio album 'rosie' this past March. The title track 'toxic till the end' entered the Billboard Hot 100. She continues to build her solo career around self-written material.
The iPhone-shot music video is part of Apple's 'Shot on iPhone' campaign. Through this initiative, Apple sends the message that professional-grade commercial content can be created with just an iPhone, no extra gear required. ROSÉ's music video will serve as proof.
Two days remain until the full reveal. Will you be able to tell the difference between footage shot on an iPhone and footage shot on a cinema camera?
In the released teaser, ROSÉ appears in a school-uniform-inspired outfit under autumn sunlight. Though brief, the clip offers a glimpse of the iPhone camera's color grading and resolution. Apple has positioned the video capabilities of its iPhone Pro series as a core marketing pillar since 2023.
ROSÉ released her debut studio album 'rosie' this past March. The title track 'toxic till the end' entered the Billboard Hot 100. She continues to build her solo career around self-written material.
The iPhone-shot music video is part of Apple's 'Shot on iPhone' campaign. Through this initiative, Apple sends the message that professional-grade commercial content can be created with just an iPhone, no extra gear required. ROSÉ's music video will serve as proof.
Two days remain until the full reveal. Will you be able to tell the difference between footage shot on an iPhone and footage shot on a cinema camera?
FAQ
When will Rosé's 'new trick' music video be released?
Rosé's 'new trick' music video drops at 9 a.m. KST on September 18, 2025. Apple released a behind-the-scenes teaser on September 16, and the entire video was shot on the iPhone 18 Pro.
What equipment was used to film Rosé's music video?
Rosé's 'new trick' music video was shot entirely on the iPhone 18 Pro. Part of Apple's Shot on iPhone campaign, the full production was created using only an iPhone with no additional professional video equipment.
What has Rosé been up to lately?
Rosé released her debut studio album 'rosie' in March 2025. The title track 'toxic till the end' charted on the Billboard Hot 100, and she continues building her career as a solo artist focused on self-written material.
