ERL director Eli Russell Linnetz photographed ANNIE of ALLDAY PROJECT. This is not just a portrait, but a project exploring the starting point of icons. Behind ANNIE's present face, childhood photos of familiar icons like Marilyn Monroe, Snoop Dogg, and Cookie Monster are placed side by side. Moments once unrecognized now symbolize entire eras.
ERL poses a question through this contrast: when does an icon become an icon? Two kids in front of a birthday cake, a boy holding a puppy. At the time those photos were taken, they were simply everyday snapshots. But over time, those faces became legends.
ANNIE is currently shaping her own image. Her look in a black-and-white fur coat and sunglasses already carries a strong signature. ERL captured that present while placing her alongside icons of the past. The work visualizes the possibility that today's photograph may become someone's archive tomorrow.
Eli Russell Linnetz has shown a sense of mixing nostalgia and future throughout ERL collections. This project continues that line. ANNIE's face is being recorded right now, and that record will one day take on another meaning. How will we remember this face years from now?
ERL poses a question through this contrast: when does an icon become an icon? Two kids in front of a birthday cake, a boy holding a puppy. At the time those photos were taken, they were simply everyday snapshots. But over time, those faces became legends.
ANNIE is currently shaping her own image. Her look in a black-and-white fur coat and sunglasses already carries a strong signature. ERL captured that present while placing her alongside icons of the past. The work visualizes the possibility that today's photograph may become someone's archive tomorrow.
Eli Russell Linnetz has shown a sense of mixing nostalgia and future throughout ERL collections. This project continues that line. ANNIE's face is being recorded right now, and that record will one day take on another meaning. How will we remember this face years from now?
FAQ
What project did ERL shoot with Anicka?
ERL director Eli Russell Linnetz photographed Anicka Yi for the ALLDAY project, placing her alongside childhood photos of iconic figures like Marilyn Monroe, Snoop Dogg, and Cookie Monster. The project explores when an icon becomes an icon, showing how today's documentation could become tomorrow's archive.
Which icons appear in the ERL project?
Childhood photos of era-defining icons including Marilyn Monroe, Snoop Dogg, and Cookie Monster are featured. These individuals were once ordinary faces in everyday life who, over time, became legends.
Who is Eli Russell Linnetz?
Eli Russell Linnetz is the director of brand ERL and a photographer. He's known for blending nostalgia with futurism in ERL collections, and for this project personally photographed Anicka Yi for the ALLDAY project.
