MINNIE moved through the store, checking out Wilson's lineup. From tennis rackets on the shelves to caps and apparel covering the walls, she held a red card stamped with the Wilson logo and explained each section. Her styling, a pink-toned zip-up jacket paired with sneakers, translates Wilson's sporty DNA into everyday wear. Under the store lights, MINNIE introduced products and smiled straight into the camera.
Wilson has expanded beyond tennis gear into lifestyle items, and the Myeongdong flagship marks a new chapter in that expansion. The red card MINNIE holds carries a message about the brand's identity, and the store itself is filled with nods to Wilson's heritage. A brand born on the tennis court now meets daily life in the middle of the city.
MINNIE's part-time stint shows Wilson's youthful sensibility. Collaborations between K-pop idols and sports brands are no longer rare, but MINNIE's natural expression and ease create something more genuine than mere promotion. The Myeongdong store is open now, and you can step into the playground MINNIE explored. If you visited Wilson's flagship, which item would you pick up first?
FAQ
When did the Wilson Myeongdong flagship store open?
The Wilson Myeongdong flagship store opened recently and was introduced through content featuring (G)I-DLE's Minnie as a one-day staff member. The store showcases Wilson's tennis equipment including rackets, apparel, and sneakers, alongside lifestyle items.
What kind of brand is Wilson?
Wilson is a tennis brand founded in Chicago in 1914 with a storied history of supplying official equipment to major tournaments like the US Open and Roland-Garros. Recently, the brand has expanded beyond tennis gear into lifestyle categories including sportswear and sneakers.
What did Minnie wear at the Wilson store?
Minnie introduced the Wilson Myeongdong flagship wearing a pink-toned zip-up jacket paired with Wilson sneakers. This look exemplifies how Wilson's sporty sensibility translates into everyday wear, with the full apparel and footwear lineup available to explore in-store.
