What should you do with the things your trashy ex left behind? Tinder found a solution to this age-old dilemma with an actual garbage truck. The hot pink Ex-press Disposal Truck, which appeared in Mumbai, India last year, was created as part of the Move On campaign. People were invited to throw away reminders of past relationships, from old hoodies and love letters to teddy bears, literally dumping their emotional baggage. The truck's lid bore the words Cold Memories, while warning stickers reading Caution: Emotional Baggage Inside added a playful touch.
The campaign and its videos quickly drew attention, with some even asking if they could throw away the memories too. Getting rid of a few belongings may not erase a past relationship, but sometimes moving on needs a small ritual. Through this performance, Tinder turned the psychological shift from breakup to new beginnings into a brand message. Would you throw away the things your ex left behind, or keep them?
The campaign and its videos quickly drew attention, with some even asking if they could throw away the memories too. Getting rid of a few belongings may not erase a past relationship, but sometimes moving on needs a small ritual. Through this performance, Tinder turned the psychological shift from breakup to new beginnings into a brand message. Would you throw away the things your ex left behind, or keep them?
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