SONGZIO's SS25 campaign with photographer Cho Gi-seok is here!
SONGZIO and world-renowned photographer Cho Gi-seok have unveiled their SS25 campaign together. Their third collaboration, it goes beyond a fashion editorial to arrive as an artwork joined by a singular worldview.
Themed 'BRIGHT STAR', the campaign follows boys on an adventure chasing Polaris, the brightest star among the constellations. An unmoving symbol of eternity and a source of hopeful futures, Polaris speaks for the boys' longing and pure aspiration.
SS25, SONGZIO's first mixed collection, drew attention at Paris Fashion Week last year and was praised for an original aesthetic that dissolved the line between menswear and womenswear. An additional women's campaign is set to be released this February.
Does SONGZIO's presence in the global fashion market not feel even clearer through this SS25 campaign? As a global fashion house, SONGZIO's next possibilities, built on an original vision and artistry, are all the more worth waiting for!
Credit. SONGZIO
FAQ
What is the theme of Songzio's SS25 campaign?
Themed 'BRIGHT STAR (Seonggwang),' it captures boys' adventures chasing Polaris, the brightest star in constellations, symbolizing a hopeful future's source.
How many collaborations have Songzio and Jo Giseok done together?
The SS25 campaign marks the third collaboration between world-renowned photographer Jo Giseok and Songzio, completed as an artwork combining unique worldviews.
What distinguishes Songzio's SS25 collection?
As Songzio's first mixed-gender collection, it gained attention at Paris Fashion Week, presenting an original aesthetic that transcends boundaries between masculine and feminine.
