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Acne Studios Unveils a New Musubi Bag Campaign

Acne Studios has newly unveiled its 2022 campaign.

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Acne Studios has newly unveiled its 2022 campaign. Shot with photographer Talia Chetrit, this campaign contrasts the bodies of male dancers with the Musubi bag, exploring not only a sensual mood but also intimacy and vulnerability.




Inspired by the "obi," the sash of the traditional Japanese kimono, the Musubi bag is made of cowhide for a soft texture. It comes in micro, mini, medium, and maximum sizes.



FAQ

Where did the Acne Musubi bag draw inspiration from?

Acne Studios' Musubi bag drew inspiration from the 'obi' sash of the traditional Japanese kimono, crafted in calfskin with a distinctively soft texture.

Who shot the Acne Musubi bag 2022 campaign?

Acne Studios' 2022 Musubi bag campaign was shot with photographer Talia Chetrit, contrasting the bag against male dancers' bodies to explore sensual moods and intimacy.

How is the Acne Musubi bag sized?

The Acne Musubi bag comes in four sizes: Micro, Mini, Medium, and Maximum.