CONCEPT KOREA is a fashion platform curated by the Korea Creative Content Agency. Each season, it showcases emerging Korean designer brands during Paris Fashion Week. This Spring/Summer 2027 edition featured BONBOM and ASPARAGUS, both known for blending Korean sensibility with contemporary silhouettes. SHOWNU and HYUNGWON witnessed firsthand the evolution of Korean fashion on one of the world's biggest stages.
SHOWNU wore a black herringbone jacket, balancing elegance with ease. HYUNGWON opted for a clean black top, radiating minimal charm. Both chose understated black tones that let the runway remain the focal point. Behind-the-scenes shots captured them resting their faces in their hands, gazing playfully at the camera. These unguarded moments resonate deeply with fans who rarely see this softer side.
Idols attending fashion week runways is no longer surprising. Yet SHOWNU and HYUNGWON supporting emerging Korean brands feels refreshingly genuine. Their sincere interest is evident in every frame. See more of their adorable Paris moments in the slides.
FAQ
What event did Shownu and Hyungwon attend in Paris?
Shownu and Hyungwon attended the Concept Korea runway for Spring/Summer 2027. Concept Korea is a fashion platform organized by the Korea Creative Content Agency that showcases emerging Korean designer brands during Paris Fashion Week each season. This season featured BONBOM and ASPARAGUS.
Which brands participated in Concept Korea Spring/Summer 2027?
Two brands participated in Concept Korea Spring/Summer 2027: BONBOM and ASPARAGUS. Both are recognized for designs that blend Korean sensibility with contemporary silhouettes, and they presented their new collections during Paris Fashion Week.
What styles did Shownu and Hyungwon showcase in Paris?
Shownu wore a black herringbone jacket for an elegant yet relaxed look, while Hyungwon opted for a clean black top that emphasized minimalist appeal. Both complemented the runway stars in understated black tones, and were also captured playfully resting their faces in their hands while gazing at the camera.
