Concept Korea SS27 took over Palais de Tokyo in Paris. Korean brands BONBOM and ASPARAGUS presented their collections side by side on the runway. Shownu and Hyungwon of MONSTA X sat front row, watching the show unfold. This season, Concept Korea appointed the two members as official ambassadors for Korean designers.
BONBOM explored 'Optimistic Fetishism' as its theme. Volume structures read entirely differently from the front and the side. Sheer knits investigated the act of concealing and revealing the body. The intent was to reinterpret the desire within fetishism as positive energy. Models walked in draped ivory-cream dresses and green jackets, filling the runway with textural contrasts.
ASPARAGUS presented 'Between Boundaries, Within Tension.' The collection translated the friction between masculinity and femininity, structure and softness, into deconstructed silhouettes. Tension existing within boundaries became garments. Cutouts and asymmetric layering stood out. Both brands demonstrated their own language of blurring lines.
Shownu and Hyungwon kept their eyes on the runway throughout, focused and engaged. As ambassadors, they witnessed the Paris stage of Korean designers firsthand. Concept Korea is a global K-fashion project led by the Korea Creative Content Agency, introducing emerging Korean designers in Paris every season. This SS27 show took place inside the exhibition space of Palais de Tokyo. Which brand's interpretation of boundaries resonates more with you—BONBOM or ASPARAGUS?
BONBOM explored 'Optimistic Fetishism' as its theme. Volume structures read entirely differently from the front and the side. Sheer knits investigated the act of concealing and revealing the body. The intent was to reinterpret the desire within fetishism as positive energy. Models walked in draped ivory-cream dresses and green jackets, filling the runway with textural contrasts.
ASPARAGUS presented 'Between Boundaries, Within Tension.' The collection translated the friction between masculinity and femininity, structure and softness, into deconstructed silhouettes. Tension existing within boundaries became garments. Cutouts and asymmetric layering stood out. Both brands demonstrated their own language of blurring lines.
Shownu and Hyungwon kept their eyes on the runway throughout, focused and engaged. As ambassadors, they witnessed the Paris stage of Korean designers firsthand. Concept Korea is a global K-fashion project led by the Korea Creative Content Agency, introducing emerging Korean designers in Paris every season. This SS27 show took place inside the exhibition space of Palais de Tokyo. Which brand's interpretation of boundaries resonates more with you—BONBOM or ASPARAGUS?
FAQ
Where was Concept Korea SS27 held?
Concept Korea SS27 took place at the Palais de Tokyo exhibition space in Paris. Korean brands Bonbom and Asparagus presented runway shows, with MONSTA X members Shownu and Hyungwon attending as official ambassadors.
What was the theme of Bonbom's SS27 collection?
Bonbom's SS27 collection explored 'Optimistic Fetishism.' The brand investigated ways of concealing and revealing the body through volumetric structures that read differently from front and side, plus sheer knits, reinterpreting fetishistic desire as positive energy.
What theme did Asparagus present at Concept Korea SS27?
Asparagus presented 'Between Boundaries, Within Tension.' The collection expressed the friction between masculinity and femininity, structure and softness through deconstructed silhouettes, featuring standout cutouts and asymmetric layering.
