MONSTA X members SHOWNu and HYUNGWON join Concept Korea SS27 as official ambassadors. They'll attend the BONBOM and ASPARAGUS runway shows in Paris on October 1. SHOWNu first collaborated with the initiative for SS25, and now HYUNGWON joins him, bringing K-fashion and K-pop together on the Parisian stage. This season, two brands tackle desire and tension in their own distinct ways.
BONBOM presents 'Optimistic Fetishism', proposing a second skin that conceals and reveals the body at once. The duality between protection and exposure, concealment and fetishism, runs through the entire collection. BONBOM's garments play a double game: slim from the front, dramatically wide from the side, flipping flatness into volume. Visual illusion becomes the design language itself.
ASPARAGUS digs into the uneasy border between masculine and feminine, protection and exposure. The collection questions the gender binary and asks how clothing defines or liberates the wearer's identity. Both brands share a common thread: exploring the tension between body and garment, each in their own vocabulary. The runway becomes a site where these questions unfold.
Alongside the shows, the fashion film 'How to Walk' will be unveiled. Fashion, cinema, and K-pop converge on one stage. SHOWNu and HYUNGWON are more than promotional faces—they experience the collections firsthand and carry that narrative to the audience. October 1 will answer what stories K-fashion can write in Paris.
Fetishism, tension, and two K-pop icons. What scene will unfold on the Parisian runway?
BONBOM presents 'Optimistic Fetishism', proposing a second skin that conceals and reveals the body at once. The duality between protection and exposure, concealment and fetishism, runs through the entire collection. BONBOM's garments play a double game: slim from the front, dramatically wide from the side, flipping flatness into volume. Visual illusion becomes the design language itself.
ASPARAGUS digs into the uneasy border between masculine and feminine, protection and exposure. The collection questions the gender binary and asks how clothing defines or liberates the wearer's identity. Both brands share a common thread: exploring the tension between body and garment, each in their own vocabulary. The runway becomes a site where these questions unfold.
Alongside the shows, the fashion film 'How to Walk' will be unveiled. Fashion, cinema, and K-pop converge on one stage. SHOWNu and HYUNGWON are more than promotional faces—they experience the collections firsthand and carry that narrative to the audience. October 1 will answer what stories K-fashion can write in Paris.
Fetishism, tension, and two K-pop icons. What scene will unfold on the Parisian runway?
FAQ
When are SHOWNU and HYUNGWON attending the CONCEPT KOREA runway in Paris?
They're attending the CONCEPT KOREA 2027 S/S BONBOM·ASPARAGUS runway on October 1, 2025 in Paris. As official ambassadors, they'll experience the collection firsthand and convey its narrative on-site.
What is the theme of BONBOM's 2027 S/S collection?
The theme is 'Optimistic Fetishism.' It proposes a second skin that both conceals and reveals the body, with a design language built on optical illusions—slim from the front, dramatically wide from the side.
What is the title of the fashion film premiering at CONCEPT KOREA 2027 S/S?
It's called 'How to Walk.' The film brings together fashion, cinema, and K-pop on one stage, and will be unveiled alongside the runway show.
