How to Become Rick Owens, Face and All

At Rick Owens SS27, the faces demanded attention before the clothes ever could. Oversized black lashes radiated outward from the eyes, while pink eye makeup and blackout contact lenses transformed familiar features into something entirely new. Extreme contrasts of blonde and black hair, combined with sharply cropped bangs, made each model look as though they had stepped directly out of Rick Owens' world. It may have been the first runway show where faces upstaged garments entirely.

The beauty looks treated the face almost like a sculptural extension of the collection. Lashes, brows, and hairlines disrupted familiar proportions, redefining what we recognize as a 'face.' The black lashes wrapped around the eyes in all directions, forcing the gaze to lock onto the center of the face. Pink eye makeup layered an unfamiliar warmth over the stark graphic lines.

This season, the transformation did not stop with the clothes. It extended all the way from hair to face, turning models into embodiments of Rick Owens himself. Hair was divided into extreme contrasts of blonde and black, maximizing visual tension. Cropped bangs redefined hairlines, making even foreheads and temples look unfamiliar. The show proved that completing a look requires more than just clothing—it demands a transformation of the face as well.

Every model radiated an otherworldly presence on the runway. Once familiar proportions were dismantled, the face ceased to be a face and became a work of art. Rick Owens completed his vision not only through clothing but through beauty. Are you ready to become Rick Owens, face and all?